eSalon Announces Global Expansion

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Dec 15, 2014, 12:02 ET

CULVER CITY, Calif., Dec. 15, 2014 /PRNewswire/ -- eSalon, the US-based company delivering award-winning, custom hair color direct to your door, has announced their launch in the UK with both a localized site (esalon.co.uk) and customer service team, and immediate plans to expand into Canada and the EU.

Within the EU, eSalon will ship directly to Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Spain and Sweden, with customer service centralized through their new London office.

Since the company's launch in 2010, eSalon has produced more than 80,000 unique hair color formulations and has shipped over 1 million color applications. They have over 100,000 active customers, 85% of which receive their color products via recurring subscription.

Given this phenomenal growth, eSalon sees its expansion abroad as a natural next step. "Until now, a woman's only option was to spend a significant sum in a salon, or try to choose from endless aisles of one-size-fits-all boxed colors," says Francisco Gimenez, eSalon's Co-Founder and CEO. "We've turned the color market on its head, by delivering custom formulated salon-quality color for less than they would tip a colorist. We are excited about our continued success, confirmation of our vision and expansion overseas."

Estelle Baumhauer, international master colorist and eSalon's Color Director, who has over 20 years experience at prestige salons around the world, says "it's exciting for me to make great professional color available to all women, not just to women of means - and for this opportunity to be extended to women in Canada, the UK and across Europe."

eSalon has gained national acclaim from leading publications, including The Wall Street Journal, Entrepreneur, Good Housekeeping and Lucky; winning the 2014 Allure Best of Beauty Award for "Best Home Color", InStyle's "Best of the Web" and Total Beauty's Readers' Choice Award for Best Hair Color in 2013 and 2014.

About eSalon:
eSalon was founded in 2010 by visionary e-commerce entrepreneur Francisco Gimenez and is backed by the team behind the pioneer price-comparison site PriceGrabber.com.

The innovative company has revolutionized the home hair color market, bridging together the high-touch personalized experience of the salon with the affordability and convenience of at-home color. Every bottle is made-to-order and individually blended based on each client's hair profile and desired end result. Integral to the experience is eSalon's team of licensed colorists, who are available to guide clients through the entire process—from selecting the right shade to mixing and applying the color at home. The colorists can also make adjustments to a client's formula to address specific feedback and further refine the color result with every application.

In addition to their signature custom color, eSalon offers a range of tools and hair care products designed to assist in the application, maintenance and care of your hair color.

eSalon U.S. PR Contact

Victoria Tarkhan, BOLD PR
[email protected]
646-214-5727 ext. 115

eSalon UK PR Contact

Katie Pearson, THE DOWAL WALKER AGENCY
Jade Craig, THE DOWAL WALKER AGENCY
[email protected]
[email protected]
00 44 (0)20 7731 5459

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SOURCE eSalon