Ernie Ball Launches Innovative M-Steel and Aluminum Bronze Strings at NAMM

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Jan 21, 2014, 10:00 ET

LOS ANGELES, Jan. 21, 2014 /PRNewswire/ -- Ernie Ball, one of the world's leading manufacturers of guitar strings and musical instrument accessories, is proud to introduce two new innovative products- the Aluminum Bronze Acoustic Guitar Strings and M-Steel strings for electric guitars at NAMM this week.

This progressive advancement leads a host of new and exciting products that Ernie Ball is set to launch at the 2014 Winter NAMM Show. The Ernie Ball booth will feature a sound proof Tone Chamber showcasing the Aluminum Bronze strings, where attendees can compare and test against traditional bronze strings.

"Aluminum Bronze strings give acoustic players a new and improved voice that hasn't been previously available," says Brian Ball, Vice President of Ernie Ball Inc. "We really think players are going to respond to the gain in projection, clarity, and note separation."

Aluminum Bronze Acoustic Strings have been road tested by some of today's most respected acoustic guitarists, including world-renowned guitar virtuosos Andy McKee, Antoine Dufour and multi-platinum, Grammy-Award winning artist, John Mayer. The response has been in resounding agreement that Aluminum Bronze Strings provide a shockingly clear and robust tone unlike anything else on the market.

M-Steel, short for Maraging Steel, is a super-alloy used in high stress applications for the aerospace and defense industries. This proprietary new line of strings has been re-engineered from the ground up to further increase output, frequency response, and strength. On the heels of launching Cobalt Slinkys, Ernie Ball has continued to redefine the tonal capabilities and magnetic properties of the electric guitar string.

M-Steel Strings have also had the seal of approval from industry guitar greats such as Slash, Steve Vai, and John Petrucci. "Ernie Ball knows their metal, literally. I just put a new set of M-Steel Strings on, Wow! Powerful new tones came streaming out of my guitar," says guitar prodigy Paul Gilbert.

Head to NAMM this Thursday through Sunday to check out the Ernie Ball booth before product hits stores this spring!

WHO: Paul Gilbert, Steve Morse, Andy Mckee (performance), Albert Lee, Mark Holcomb, Antoine Dufour, Avenged Sevenfold and others will be signing at the Ernie Ball booth throughout NAMM.

Details:
Ernie Ball Booth in HALL B at #5440
All Days: Thursday 23 January- Sunday 26 January 2014

About Ernie Ball:

Ernie Ball was the first to offer rock strings with the creation of Slinkys®, the iconic light gauge electric guitar strings that are widely revered by hundreds of guitar greats, including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. Ernie Ball further revolutionized the market by offering guitarists Custom-Gauge single strings. With its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, the family-run company has been on a continued pursuit of innovation. Throughout the last decade, Ernie Ball has built on this foundation to develop strings that are uniquely superior and different, and as a result created Cobalt and M-Steel Strings.

M-Steel:
http://www.youtube.com/watch?v=HUBeg44Mx7M

Aluminum Bronze:
http://www.youtube.com/watch?v=puUuIgOdRys

SOURCE Ernie Ball