Ernest Jones Introduces Swarovski Jewellery Collection

BOREHAMWOOD, England, October 10, 2011 /PRNewswire/ --

Ernest Jones has announced a new brand partnership with Swarovski, which will see Swarovski branded jewellery available, both in selected stores and online. Ernest Jones Love & Life already has a wide selection of jewellery, gifts and pens which uses Swarovski Crystal Elements in their design such as.

Ernest Jones' Head of buying, Beverley Mitchell said: "This is an exciting fashion forward brand and Ernest Jones is very pleased to have formed a partnership with Swarovski, enabling us to stock this brand online and in 105 stores."

The Swarovski jewellery range features a selection of timeless and iconic pieces created for evening and daytime wear. The range consists of 69 pieces of jewellery including bracelets, necklaces, rings, bangles, earrings and jewellery sets.  Thirteen of the items are only available online and not in store. The prices range from £40 for a simple pair of Swarovski earrings up to £245 for the Swarovski Diamanta Collar, which has already been featured in Vogue and The Sunday Express newspaper. Included in the collection is the Oceanic pendant featuring a heart shape tanzanite coloured crystal centre and elegant matching earrings. The Alicia earrings set with pave crystals and Intervalle bangle also feature within the range. The Intervalle bangle is available in white, gold and red, although the red and gold versions are also only available to buy online.

Since it was founded in 1895 by Daniel Swarovski I. (1862-1956), a visionary scientist and entrepreneur, Swarovski has been family-owned. Born and raised in Bohemia, Daniel Swarovski I. revolutionized the industry by inventing the first machine for cutting and polishing crystal stones.

The new crystal chatons, more brilliant, perfectly cut and faceted, and more consistent than any crystals previously produced, were welcomed by jewelers and couturiers such as Coco Chanel and Christian Dior, and became an essential ingredient of 20th century luxury, glamour and style.

Today, Swarovski jewellery and accessory collections showcase the creativity and versatility of crystal, ranging from timeless classic creations to on-trend fashionable designs for men and women, including watches, eyewear, handbags, small leather goods and technology accessories.

Ernest Jones has a broad range of brands suitable for all gifts and occasions. The recent jewellery brand additions include Sattva, Amanda Wakeley, Daisy Chakra and Swarovski. Ernest Jones shows commitment to all their brands and embraces new trends.

Using fashion expertise, industry knowledge and experience Ernest Jones brings to the customer only the best jewellery collections from leading brands. If customers are shopping online the jewellery retailer has buyer's guides for watches, diamonds, and metals with expert information to assist customers with their research.

About Ernest Jones Love & Life:

Ernest Jones Love & Life has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
Borehamwood
Herts
WD6 1JN
+44(0)208-207-8312

http://www.ernestjones.co.uk

SOURCE Ernest Jones