ERISTOFF -- From The Land Of The Wolf

LONDON, April 23 /PRNewswire/ -- Originating from the wild and untamed landscape of Georgia, and hugely popular across Europe, ERISTOFF became the official spirit of leading European winter snow festival, Snowbombing, 'the world's greatest show on snow', a week-long festival combining winter sports with live music from world-class DJs and bands in the Austrian resort of Mayrhofen.

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The festival culminated in, the 'Party in the ERISTOFF Forest' featuring Fatboy Slim, DJ Yoda and hip-hop pioneers De La Soul.

Mayrhofen resident and ERISTOFF pro rider, Joe Tyler had a unique opportunity to talk to DJ Yoda about his set and experiences at the ERISTOFF party whilst enjoying the signature drink for Snowbombing, the Icy Black - ERISTOFF Black, layered over lemonade.

After hosting one of the best closing parties at Snowbombing 2010, ERISTOFF is now the apres-ski drink of choice for those who love the wild nature of the mountains.

ERISTOFF is also offering fans the chance to win two tickets to Snowbombing 2011, by uploading and tagging pictures of themselves and friends enjoying an ERISTOFF Icy Black. Visit ERISTOFF – From The Land Of The Wolf Facebook fan page for more information.

Notes To Editors:

Contact

For further information please contact Tyler Peters or Fred Chesher at Shine Communications on 020 7100 7100 [email protected] / [email protected]

About ERISTOFF:

• Made from 100% pure grain, ERISTOFF is triple-distilled and charcoal-filtered for absolute purity. The end result is a premium, vodka with a creamy, lightly sweet taste and a great length of finish. No surprise that it won Gold Medal in the 2008 International Spirits Challenge
• ERISTOFF originates from the wild and untamed landscape of Georgia - originally named "Virshan" by the Persians meaning 'the land of the wolf'. The Eristhavi, "heads of the nation", were noble warrior Princes.  The authentic vodka recipe was created by the ERISTOFF family in 1806 and has been kept a closely guarded secret ever since.
• ERISTOFF is now the market leading vodka brand across France, Austria, and Portugal.  It is hugely popular across Europe selling over 1.8 million cases annually across the region and now ranks in the top ten international vodka brands
• ERISTOFF vodka is available in two varieties – ERISTOFF Original premium vodka and ERISTOFF Black.
• ERISTOFF Black is a unique wild berry flavoured black spirit that does not like to mix when poured; with the result that it creates distinctive naturally-layered drinks when added to mixers.  
• The three lead serves which are already taking the UK by storm are:
  • Bloody Black ERISTOFF (ERISTOFF Black layered over cranberry juice)
  • Icy Black (ERISTOFF Black layered over lemonade)
  • Muddy Black ERISTOFF (ERISTOFF Black layered over cola)
• ERISTOFF Premium Vodka RRP 12.49 pounds for 70cl
• ERISTOFF Black wild berry spirit RRP 12.49 pounds for 70cl

About ERISTOFF – From The Land Of The Wolf Facebook competition:

• Geographical Restrictions: UK residents only
• Age restrictions: 18 years and over
• Full Terms and Conditions of entry can be found within the ERISTOFF – From The Land Of The Wolf Facebook page Notes section

SOURCE ERISTOFF