Eric Peterson Named U.S. Vice President for Diversity

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Nov 05, 2010, 10:00 ET

DETROIT, Nov. 5, 2010 /PRNewswire/ -- General Motors today announced that Eric Peterson has been named U.S. Vice President, Diversity. Peterson, 58, will also continue to serve as director, industry dealer affairs, where he manages relationships with GM's National Dealer Council, Minority Dealer Advisory Council, and Women's Dealer Advisory Council, as well as with the National Automobile Dealers Association.

In his new role, Peterson reports to Mark Reuss, president, GM North America, and Mary Barra, vice president, global human resources. In his role as director, industry dealer affairs, Peterson will continue to report to Jim Bunnell, general manager, dealer network and sales support.

"GM has a rich heritage of being at the forefront on diversity issues, and Eric will play a key role as we continue to build on this," said Reuss. "As a global company, with operations in more than 120 countries, we are committed to a culture of diversity and inclusion. We believe this will give GM a strategic advantage in designing, building, and selling the world's best vehicles."

Prior to his current assignment, Peterson served as regional sales and marketing manager in GM's South Central Region. Peterson also led GM's dealer development organization, which spearheaded efforts to appoint more minorities and women as dealer operators in GM's retail dealer network.

"I am excited to be able to help strengthen GM's ongoing commitment to diversity with our customers, employees, dealers, suppliers, and communities," said Peterson. "My belief has always been that understanding and embracing our differences makes us stronger and helps GM win in the marketplace."

About General Motors – General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

SOURCE General Motors