Eric Mower + Associates Launches EMA Energy + Sustainability Specialty Group

SYRACUSE, N.Y., July 10, 2013 /PRNewswire/ -- Integrated marketing agency Eric Mower + Associates has launched EMA Energy + Sustainability. This new specialty group leverages the agency's expertise by helping energy providers, as well as manufacturers of energy-efficient products and technologies, promote their services.

"The focus on energy and sustainability is growing, and this audience is expected to be a part of the conversation," said Doug Bean, COO at EMA. "With the energy industry in a constant state of flux, there are more factors than ever to consider when creating marketing messages. The keys to staying competitive are being relevant and compelling, and we can help brands tell their stories."

EMA's Energy + Sustainability team includes experts in insight + analytics, creative ideation, design + branding, public relations + public affairs, social media and strategic planning. The team conducts research studies, interviews industry experts, and shares insights through articles, blog posts, webinars and videos. The agency's client roster includes respected companies like GE, Nucor, Constellation Energy Nuclear Group, Iberdrola and Transmissions Developers, Inc.

"Energy and sustainability are complex marketing concepts that we've grown to understand intimately through years of experience. Our ability to uncover the nuance of each target audience's unique needs allows us to create powerful, personal marketing and selling programs," said Stephanie Crockett, leader of EMA Energy + Sustainability.

Leading this specialty group with Crockett are EMA experts Senior Strategic Planner John Leibrick, Public Affairs Management Supervisor John Lacey and Creative Director Wally Stoneman. The team serves clients across the agency's seven offices.

EMA Energy + Sustainability conducted a national survey to gain insights on business leaders' drivers and barriers of implementing energy-efficient initiatives or purchases. Data will be released later this summer. Learn more and contact us at www.mower.com/energy.

About Eric Mower + Associates

EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse, and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. Visit www.mower.com for more information.

SOURCE Eric Mower + Associates

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