Ergobaby Marks 10 Years of Success as a Leader in Ergonomic Baby Carriers

LOS ANGELES, Oct. 15, 2013 /PRNewswire/ -- Ergobaby®, the award-winning designer of premium ergonomic baby carriers, celebrates 10 years at the forefront of the baby carrier industry.  The brand's 10-year anniversary coincides with the introduction of new product categories and a limited-edition carrier designed by brand founder, Karin Frost, as a tribute to the professional communities that support babywearing. 

(Logo:  http://photos.prnewswire.com/prnh/20131015/LA97566LOGO)

Founded out of the instinct for wanting to keep her baby close, Karin Frost tried the products available on the market but found issues with each one.  She collected her knowledge and began sewing the first Ergobaby carrier for herself in Hawaii in 2003.  Her design ensured that her baby was ergonomically seated and that she, as a parent, was comfortable.  This design gave her the freedom to enjoy her active Hawaiian lifestyle.  People saw Karin enjoy hiking, gardening, and even shopping while still being close to her baby, and began requesting for Karin to make and sell her carrier to others. Karin started sewing some, but eventually couldn't keep up with the influx of orders and found a manufacturer who could take her design and make enough to keep up with demand.

Interest started to spread around the world, especially from the professional babywearing community and attachment parenting enthusiasts. From this, a global company was born with products available in 50 countries. The brand has since taken Karin's principles of baby ergonomics and parent comfort and launched new products that have evolved to meet the needs and lifestyles of parents around the globe. This year Ergobaby introduced the Ergobaby Swaddler, a swaddler blanket specifically designed to encourage healthy hip and arm positioning, and the Ergobaby Wrap, which features innovative 4D Stretch™ material that moves in every direction as parents move. Most recently, Ergobaby announced the new 360 Carrier, the brand's first ergonomic four-position carrier so that parents have the option of carrying their baby ergonomically forward facing, in addition to front inward, back, and hip.

As a tribute to the 10 years of success and to thank the community that supported Karin from the start and helped grow Ergobaby to the global business it is today, Karin Frost is designing a special limited-edition anniversary carrier that pays homage to the brand's roots. The carrier will be gifted to select members of the professional babywearing community and other key babywearing enthusiasts in 2014. This carrier will be a tribute to those who have made a commitment to supporting and educating parents on the benefits of babywearing for both child and parent.

Ergobaby products are available at www.ergobaby.com and sold by select retailers and specialty boutiques throughout the world. Ergobaby® is a registered trademark of The ERGO Baby Carrier, Inc. (or its affiliates) in the United States and certain other jurisdictions.

About Ergobaby
Founded in 2003, Ergobaby and its award-winning carriers were born out of the desire for mobility and comfort for both parent and baby, allowing parents to carry their baby from birth to toddler. Ergobaby now offers a broad range of innovative baby carriers, strollers, car seats, and related products to help meet the needs of today's parents and enable an active parenting lifestyle.  In 2011, Ergobaby acquired Orbit Baby, Inc., a producer and marketer of a premium line of stroller travel systems, including car seats, strollers and bassinets that are interchangeable using a patented hub ring, and continues to design and market these products under the Orbit Baby name.  Ergobaby is headquartered in Los Angeles and is sold in more than 650 retailers and webshops in the United States and in about 50 countries internationally.

For more information on Ergobaby, please visit: www.ergobaby.com.

For more information on Orbit Baby, please visit: www.orbitbaby.com.

For More Information:
Nicole Daley / Daley PR
[email protected] / 415.408.8664

SOURCE Ergobaby

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