ERA 2013 highly anticipates the live I.Predictus "B.E.S.T.™"

PARSIPPANY, N.J., Sept. 23, 2013 /PRNewswire/ -- This year's ERA 2013 D2C Convention marks the official unveiling of the live I.Predictus predictive modeling tool, B.E.S.T and the platform's data repository features. The I.Predictus team is proud to announce that it has secured 50 meetings tied to the D2C Convention, and will be providing 50 platform demos of the B.E.S.T. tool.

The unrivaled ability of [IP]² to translate Big Data into actionable insights without the need for cumbersome hardware has been hailed as "pure innovation shot directly into the main vein of the industry." The industry paradigm is changing, but I.Predictus has the tools you need to rise to the forefront of marketing innovation and secure a top spot in direct response.

I.Predictus has reserved a private, invite-only, hospitality suite at the Wynn Hotel in Las Vegas. Throughout the convention, I.Predictus will be meeting with and providing platform demonstrations to leading influencers in the Direct Response industry. This opportunity to experience the new, predictive modeling tool live and firsthand will be rolled out to nearly 4,000 ERA 2013 attendees from all facets of direct response marketing.

Don't miss your opportunity to meet the I.Predictus team as they unveil B.E.S.T. to top industry players and prominent thought leaders at the ERA 2013 D2C Convention (Sept. 23 - Sept. 26). In attendance, will be founder and CEO, Monica C. Smith, VP of Operations & Client Services, Christine Oliveri, Senior VP of Product Services and Development, Rick Wyerman, and Senior VP of Business Development, Chris Putnam. If you would like to speak to an I.Predictus team member to schedule a platform demo or to receive more information, you can do so by clicking here.

About I.Predictus
I.Predictus (IP) is the first, only and one-of-a-kind intelligent platform that gathers data from all touch points and channels—then converges that data into one comprehensive view of your marketing programs and customers. The company's web-based I.Predictus Intelligent Palette [IP]² was designed to support accountable media and data collaboration within the Direct Response industry. Founded in 2011, by entrepreneur Monica C. Smith, I.Predictus is led by a diverse group of industry top performers and governed by a private group of recognized investors. In July 2013, the company released its first of many upcoming product innovations, the patent-pending Buy.Evaluate.Sell.Test (B.E.S.T.™) tool, the new predictive analytical engine and data repository that defines where to allocate media $ for the highest ROI.

SOURCE I.Predictus

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