Equilibrium Announces EQ Network Public Beta and iOS App Availability at SXSW™ 2012

AUSTIN, Texas, March 9, 2012 /PRNewswire/ -- SXSW™ 2012 Festival, Trade Show booth 1338, March 12th – 15th, 2012 - Equilibrium® today announced the release of the EQ Network™ Public Beta for the Web and general availability of the FREE EQ Network App in the Apple® App Store.  EQ Network enables anyone to create and publish high quality public and private channels across mobile phones, tablets, computers and connected TVs from just about any video source, filetype or camera. The EQ Network App offers an extremely simple, highly intuitive user interface, with location based video channel subscription capability.  The first location triggered video channel will be at the SXSW festival in Austin, Texas.  Attendees and others can shoot video and contribute to a public Vlog, which is then automatically delivered to all who subscribe.

"I have always known that viewers want to get their entertainment when and where it's most convenient. With today's video devices it's possible to watch videos almost anywhere," said Stacey Foster, Coordinating Producer of Saturday Night Live.  "The EQ Network video service not only makes it possible, it makes it easy to create, receive and share entertainment video channels and other content in an elegant all-in-one experience for both producers of content and their viewers."

Today's fragmented market of consumer electronic devices and formats means that most media companies and consumers have to resort to very tedious and expensive, manually intensive processes to ingest, distribute and share their video assets, making festival video Vlogs difficult to create and enjoy in real time.

EQ Network's contribute and subscribe capability, combined with powerful scalable automatic preparation technology solves the problems created by multiple devices and video formats with a simple user experience allowing festival goers at SXSW and other consumers to upload socially sourced videos and instantly share with their community in a reliable predictable fashion.

The global digital video market is expanding exponentially, yet many challenges remain for both content sourcing and consumers.  The creation, processing, delivery, sharing and viewing of online video is not yet a seamless experience for the delivery to the large number of platforms including web, mobile and connected TV. EQ Network is focused on solving this problem by providing a single place to aggregate all video content and enable publishers who struggle with these issues to easily adopt our dynamic multi-screen playback and preparation technologies through API's for easy integration.  EQ Network also enables users to share their videos to anywhere, including sms, email, Facebook and Twitter among other social services.

"High quality video sharing is really expensive to scale and can be highly frustrating for festival attendees who want access to a publically available video community," stated Barger. "EQ has created a revolutionary, centralized approach for publishing, sharing and subscribing to a Vlog or video channel upon arriving at a specific location (such as Austin, Texas).  This eliminates the high cost of mobilizing and sharing video content, providing a compelling social video community and festival experience for everyone. Additionally, we've taken the complexity out of the process to publish and archive videos, so users can just shoot and share superior quality video well beyond the standard social video limits into the ability to publish long form content automatically as well."

To join and view or contribute (if you are in Austin, Texas) to the festival Vlog channel get the EQ Network App here eqn.tv/iOS. To try the EQ Network Public Beta go to eqnetwork.com. EQ Network will be exhibiting at SXSW tradeshow at booth 1338 March 12th - 15th.  Come by the booth to win one of 3 iPad 3s!

About Equilibrium
Equilibrium has developed the EQ Network service in concert with the Ad-Per-View® dynamic in-stream advertising system. Since 2004, Equilibrium has been publishing MediaRich for SharePoint and the patented, massively scalable MediaRich engine which enables automatic real-time personalization, preparation and delivery of audio, images and video for websites, portals, dams and hosted services. Equilibrium's customers include Sony, Disney, Warner Bros, Nikon Europe, Feeding America, WorldVision.org and Monsanto.

SOURCE Equilibrium

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