Equifax to Discuss Best Practices to Increase the Value of Business-to-Business Data via Webinar

ATLANTA, Oct. 11, 2012 /PRNewswire/ -- Equifax Commercial Information Solutions, a leading provider of business-to-business intelligence, today announced it will host a complimentary webinar, Increasing the Value of Your Data Across the B2B Sales and Marketing Ecosystem, featuring SiriusDecisions analyst, Megan Heuer, Group Director, Data-Driven Marketing on Thursday, October 18 from 2:00 p.m.–3:00 p.m. 

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The webinar will discuss common customer and prospect data challenges, explore the business-to-business data ecosystem, and share best practices for enriching data throughout the customer life cycle. 

Marketing and sales professionals looking for practical ways to manage and leverage data to impact business growth can register for the webinar at http://app.inform.equifax.com/e/es.aspx?s=1230&e=35685&elq.

About Equifax Commercial Information Solutions

Equifax Commercial Information Solutions is a leading provider of business-to-business intelligence.  We provide best-in-class business credit risk and marketing data, predictive analytics and unmatched expertise to enable clients to grow their business intelligently.  From small business to enterprise customers, prospects and suppliers we help clients to know and grow their customer base and mitigate risk.  Our proprietary data and personalized service enables clients to improve the precision of their sales and marketing efforts with quicker access and unique visibility into their customers and prospects.  Learn more about Equifax Small Business solutions at www.equifaxsmallbusiness.com.

About Equifax 

Equifax is a global leader in consumer, commercial and workforce information solutions, that provides businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500® Index.  Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.  

SOURCE Equifax

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