Equifax Names Digitas Lead Creative and Media Agency-of-Record (AOR)

AOR assignment includes brand marketing, acquisition, and CRM in television, digital, social, mobile as well as planning and buying for all media

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Digitas

Aug 02, 2011, 03:00 ET

ATLANTA, Aug. 2, 2011 /PRNewswire/ -- Equifax (NYSE: EFX), a global leader in credit information and identity protection solutions, has named Digitas lead creative and media Agency-of-Record (AOR) for its direct-to-consumer business unit, Equifax Personal Information Solutions, effective immediately. The lead AOR assignment includes brand marketing, acquisition and CRM – in television, digital, social, mobile as well as planning and buying for all media. This was awarded to Digitas after the completion of a competitive review. The account will be managed from the Digitas Atlanta office, led by Kenneth Parks (EVP, Executive Director, Digitas Stamford and Atlanta) and Lange Taylor (SVP, Managing Director, Digitas Atlanta).

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"Equifax Personal Information Solutions conducted a comprehensive search to identify a lead agency with integrated brand experience, across all active customer touch points, including digital and social marketing, traditional TV and direct response marketing," said Trey Loughran, President, Equifax Personal Information Solutions. "We sought an agency partner with best-of-breed digital capabilities and robust analytics to help us elevate our brand and market our best-in-class suite of credit monitoring and identity protection products. We found that in Digitas."

"At the top of their competitive set, Equifax understands the need to invest in an integrated marketing experience to drive both brand and business momentum. We're very excited to partner with a progressive company like Equifax, who shares our goal to not only satisfy customers but to delight them through an active brand experience that adds value in their lives. Our team cannot wait to get started," said Colin Kinsella, President, Digitas North America.

The partnership with Equifax demonstrates Digitas' commitment to helping the world's most reputable and respected brands meet their marketing objectives through a unique approach-- Active Brands-- to digital marketing innovation and execution, and customer management.

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates in four continents and 15 countries, is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange under the symbol EFX. For more information, please visit www.equifax.com.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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