Epsilon Cited as a Leader by Independent Research Firm in the Loyalty Program Service Provider Category

Epsilon Ranked Highest for Loyalty Platform

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Nov 04, 2013, 02:00 ET

DALLAS, Nov. 4, 2013 /PRNewswire/ -- Epsilon today announced that it was named a leader in the October 2013 report "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" by Forrester Research, Inc. in the Loyalty Program Service Provider Category.

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In this evaluation, Epsilon was among the vendors who maintained their leadership position with the study's strongest current offerings—a combination of technology capabilities and breadth and depth of services—and continued growth.

The report stated that Epsilon's "experience delivering successful loyalty solutions at scale for clients shows in its strong current offering and strong company strategy." Agility Loyalty, Epsilon's loyalty platform scored highest in the Loyalty Platform category within Current Offering. Within the sub-categories, Epsilon received the highest scores possible for configuration and customization services, scalability, systems and third party integration, data mining and modeling and executive vision. Additionally, Epsilon received the highest scores available in the Market Presence sub-categories for Financial Strength and Total Employees.

The report stated that, "large organizations seeking an experienced and reliable partner will find Epsilon an especially good choice."

"Epsilon is thrilled to have been recognized for our strategy and expertise in the loyalty arena and as a leader for the second time, a space we have a long and distinctive history in," said Andrew Frawley, President of Epsilon. "We are particularly proud of the investments we've made in our loyalty solution and in achieving the highest score in the Loyalty Platform category. We believe this recognition demonstrates our commitment to serve our clients in the loyalty industry with strong offerings across technology, strategic, analytic and program services. We just launched our new microsite, agilityloyalty.com, to showcase our award-winning platform's capabilities."

"The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" reviewed the eight most significant loyalty service providers against sixty-one criteria to understand how each vendor meets marketer needs for customer loyalty program strategy, technology and execution and where they stand in relation to each other.

Epsilon works with leading global brands including Walgreens and Dunkin' Donuts. For the full report "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" click here.

About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S. Digital Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

SOURCE Epsilon