Ephraim Cohen Joins MWW Group as Executive Vice President; Global Practice Leader, Technology and Digital Content

NEW YORK, July 27, 2011 /PRNewswire/ -- MWW Group (www.mww.com), a top ten global independent public relations firms, announced today the addition of Ephraim Cohen as executive vice president, technology and digital content.  Cohen will assume the global practice leadership of MWW's technology practice and spearhead the growth of the industry practice by combining hardware, software and digital content industry expertise with a research-based, integrated communications campaign approach.

"I have known Ephraim for many years and have witnessed firsthand his extraordinary skill as a developer of strategic programs with precise execution and objective based outcomes.  He has a unique skill in understanding how to drive relevancy and intimacy for a technology brand, product or service that creates action from key stakeholder groups," said Michael W. Kempner, president and CEO of MWW Group. "Ephraim is an outstanding addition to our senior leadership team, and reflects our philosophy of combining the most effective public relations strategies, media models and communications technology to deliver a new level of actionable PR programs for our clients."

Cohen is tasked with building upon MWW's award winning technology practice.  In his new role, Cohen will oversee the firm's technology and digital content practice, which will develop centers of excellence in key industry sectors including telecommunications,  infrastructure and services, mobile technology and apps, digital entertainment multi-screen video, marketing technologies, and enterprise technology.   Cohen will focus on combining traditional influencer focused programs with digital and community building offerings that connect brands directly with their most valuable audiences.

"MWW Group's award winning approach of leveraging research to determine how to effectively create influential audience dialogue and brand relevance is one I look forward to building upon," said Ephraim Cohen, executive vice president, MWW Group.  "MWW's recent independence and entrepreneurial management makes this the perfect agency in which to build one of the nation's top technology practices.  I look forward to working with MWW Group and its clients to continue building on its award winning approach."

Previously, Cohen served as the founder of The Fortex Group, a communications firm focused on community building, and as executive vice president/general manager of technology at Edelman.  Prior to Edelman, Cohen was an assistant editor at BusinessWeek Magazine's Executive Programs division, and manager of the International AntiCounterfeiting Coalition and Digital Future Coalition in Washington, DC.  Cohen has a master's in public policy from Georgetown University focused on international political economy.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. 

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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