eos Receives Highest Honor Set by Women for Outstanding Customer Experience

"The Women's Choice Award's mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women. Making it easy to buy with confidence," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like eos signify their commitment to empower women to make smart buying choices."

eos Products' CEO Jonathan Teller adds, "We strive to make great products with women in mind every step of the way, with top quality ingredients and superior product performance. We are thrilled to have so many satisfied eos lip balm consumers."

Women have remarkable spending power and it's continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielsen Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.

Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace stating, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their discerning female customers."

"We are pleased to salute eos for its focus on excellence, a commitment that is recognized by female consumers nationwide," said Passi.

ABOUT EOS
eos is a leading beauty and skincare brand that originated around a key insight: women want products that deliver moments of delight that transcend daily routines. From its iconic lip balm to hand and body lotion to shave cream, eos products are hypoallergenic, dermatologist-tested, gluten-free, and packed with nourishing vitamins and natural skin-conditioning oils. eos products can be found in both high-end and mass retailers, and are also available on www.evolutionofsmooth.com. eos has developed a highly engaged consumer following in North America, Mexico, Europe and Asia.

For further information, please visit: www.evolutionofsmooth.com

ABOUT THE WOMEN'S CHOICE AWARD^®
The Women's Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.

SOURCE eos

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