Entravision Communications Corporation's Denver Television and Radio Stations Extend their Market Leadership with Exceptional Ratings Performance in November 2018
-Denver's #1 Spanish Language Television and Radio Platform-
-Noticias Colorado #1 Ranked Early and Late Spanish Language Evening News-
SANTA MONICA, Calif., Dec. 11, 2018 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that its Denver radio and TV stations delivered exceptional ratings for the November 2018 sweeps book. This strong performance places Entravision as Denver's #1 Spanish language television and radio platform.
"We are extremely proud of our Denver radio and television teams and the leadership position they have achieved in the market. These stations and their corresponding digital assets deliver compelling content to our audiences and create a powerful advertising platform to reach Hispanic consumers. We look forward to continuing to work with our advertising partners in creating effective marketing campaigns to meet their business objectives," said Don Daboub, SVP Integrated Marketing Solutions, Entravision.
"Our viewers and listeners expect and deserve reliable content to stay up to date on what's happening locally and globally in their communities. Our Denver radio and television stations have delivered on this commitment and are providing informative news on current events to help shape and impact their daily lives," said Luisa Collins, VP of News, Wellness & Social Affairs, Entravision.
Television: #1 Spanish Language Broadcast TV station Prime Time, Early and Late Evening News, Early Fringe and 9pm Novela
KCEC Univision Denver Early Fringe (M-F 3pm-5pm)
#1 Spanish language broadcast TV station among A18-34, A18-49 and A25-54
Source: Nielsen Station Index, NLTV, Denver DMA, November 2018 sweep dates, Live+SD, Time Period Ratings, M-F 3pm-5pm.
KCEC Univision Denver Prime Time
#1 Spanish language broadcast TV station among A18-34, A18-49 & A25-54 with ratings nearly double the nearest competitor
Source: Nielsen Station Index, NLTV. Denver DMA, November 2018 sweep dates, Live+SD, Time Period Ratings, M-F 6pm-10pm.
KCEC Univision Denver Novela 'Amar a Muerte'
#1 novela at 9pm among A18-34, A18-49 and A25-54
Source: Nielsen Station Index, NLTV. Denver DMA, Live+SD, M-F 9pm-10pm, program average ratings, 10/29/18-11/21/18. *Excludes 11/6 due to election day coverage and 11/15 due to Latin Grammy Awards Show telecast.
KCEC Univision Denver Noticias Colorado Early and Late Evening News
#1 early local news Spanish language broadcast, outperforming all other early news airings regardless of time by double digit percentages or higher among A18-49 and A25-54
Source: Nielsen Station Index, NLTV. November 2018 sweep dates, Denver DMA, Live+SD, M-F KCEC early news 5pm-5:30pm, KDEN early news at M-F 4pm-4:30pm, M-F 4:30pm-5pm and M-F 5pm-5:30pm. KETD 4:30pm-5pm program average ratings. Ranker is based on Local Spanish broadcast news only, excludes telecasts identified as Holiday and telecasts that aired outside the usual time period.
#1 late news source for Spanish local news, outperforming nearest competitor by 20% among A25-54
Source: Nielsen Station Index, NLTV. November 2018 sweep dates, Denver DMA, Live+SD, M-F 10pm-10:30pm for KCEC and KDEN; and KETD 9:30pm-10:30pm, program average ratings. Ranker is based on Local Spanish broadcast news only, excludes telecasts identified as Holiday and telecasts that aired outside the usual time period.
Radio: #1 and #2 Ranked Stations
KJMN-FM La Suavecita
The top station among Hispanic A18-49 and Hispanic A25-54 during M-F 6am-7pm, and a top 5 station among total Adults 18-49 and Adults 25-54 in the metro area regardless of language for the same time period
Source: Nielsen Audio, PPM Analysis Tool, Denver Audio Metro, November 2018. Ranks based on AQH Ratings for M-F 6am-7pm.
KXPK-FM La Tricolor
#2 rank among all stations in the metro area for Hispanic A18-49 and Hispanic A25-54 during M-F 6am-7pm
Source: Nielsen Audio, PPM Analysis Tool, Denver Audio Metro, November 2018. Ranks based on AQH Ratings for M-F 6am-7pm.
About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision's portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision's digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway's audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
SOURCE Entravision
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article