Entertainment Fusion Group Introduces the EFG Lounge

LOS ANGELES, May 12 /PRNewswire/ -- Entertainment Fusion Group (EFG) announced today the opening of the EFG Lounge.  With its recent acquisition of two major PR firms in Los Angeles and New York City, as well as their existing clients, EFG has opened a 2,000 square foot showroom to showcase their rapidly growing roster of brands.  Mirroring EFG's Los Angeles Headquarters and the NY office, EFG Lounge, located in Beverly Hills is contemporary and modern in design.  

EFG has come up with a revolutionary concept that no other agency has ever done.  EFG Lounge will be utilized as an intimate place for celebrities, VIPs, stylists and media to experience brands through personal one-on-one appointments, and to socialize with their friends and colleagues in a lounge-like atmosphere.  In this invite-only exclusive space complete with a private entrance, press previews, small dinner parties, viewing parties and more will be held throughout the year.  EFG Lounge will focus on the surrounding red carpet seasons, TV wardrobe stylists and prop departments for product placement opportunities and consistent celebrity opportunities.  Complete with its own bar, EFG Lounge will also showcase our spirits and consumer products with editor, celebrity, and VIP tastings and influencer seeding.  Furthering the experience, EFG Lounge will also be technologically state-of-the-art.  Outfitted with wi-fi, iPads and LED television screens, the lounge will also showcase EFG's clients' iPhone and iPad applications created by Mobile@EFG.  A step and repeat will be ready 24/7 for photo opps and, of course, EFG gift bags will be passed out to guests so no one leaves empty handed.  

"The creation of EFG Lounge was the next logical step for our growing agency," says Joyce Sevilla, Head of Public Relations of EFG US operations.  "It is quite an exciting time for EFG with the rapid growth of both our West and East Coast operations, and EFG Lounge will allow celebrities, media, and influencers to experience our brands all in one place."

EFG, a full service branding, communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music and overall entertainment industries, as well as core competencies in special events and celebrity relations.  For further information please visit www.efgpr.com

SOURCE Entertainment Fusion Group

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