Enterprise Uptake of Mobile BI to Soar in 2012, Heavy Reading Reports

CAMBRIDGE, Mass., Dec. 5, 2011 /PRNewswire/ -- The need for mobile business intelligence (BI) in enterprises is quickly growing, with the majority of enterprises expected to use some form of mobile BI by the end of 2012, according to the latest report from Heavy Reading Mobile Networks Insider (www.heavyreading.com/mobile-networks).

Mobile Business Intelligence Gains Ground On New Devices examines the mobile BI market, including expected trends in the industry over the next 24 months. It provides analysis about which enterprise verticals will spend the most on mobile BI over the coming months; employees within the enterprise that most commonly use mobile BI; and the issues that challenge the industry. It also includes a comparative analysis of solutions available in the market and examines its geographic landscape. Additionally, the report examines trends that are likely to occur in the industry over the next 18 months.

For a list of companies included in this report, http://img.lightreading.com/uni/pdf/mni1211_companies.pdf

"The need for mobile BI is clear. Studies indicate that enterprises using mobile BI make critical management decisions in one-sixth the time of companies that don't use the technology, or about 26 hours compared with 165 hours," notes Denise Culver, research analyst with Heavy Reading Mobile Networks Insider and author of the report. "The ability to improve employee productivity with a relatively inexpensive investment using technology that employees already understand and are familiar with is a strong driver for both individuals and enterprises to implement mobile BI initiatives."

Studies now show that more than 25 percent of enterprises now have a mobile BI application or dashboard in place. Another 33 percent of enterprises are planning to implement some type of mobile BI by the end of 2012, says Culver. "As enterprises recognize the benefits of mobile BI – operational efficiency, real-time analytics and customer responsiveness – the industry will continue to grow and develop, and new applications and devices will be created to make it more applicable in the enterprise."

Key findings of Mobile Business Intelligence Gains Ground On New Devices include:                                                                               

• Mobile BI vendors should help enterprises understand how to incorporate solutions into business processes.
• Knowing the analysis needs of each of the main beneficiaries of mobile BI – including executive, sales, and field service teams – is critical.
• For C-level and mid-level management, mobile BI provides the ability to access KPIs and other data at a glance in real time with personnel and clients.
• Enterprise-grade security is a significant driver. As users continue to demand offline access to information, device security and app-specific remote wipe capabilities are critical.
• North America currently is the strongest market for mobile BI based in large part on the device-savvy digital generation entering the workforce.

Mobile Business Intelligence Gains Ground On New Devices is available as part of an annual single-user subscription (six issues) to Heavy Reading Mobile Networks Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/mobile-networks. For more information on all of Heavy Reading's Insider services, please visit www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

Jeff Claudino
Director of Sales
Insider Research Services
619-229-9940
[email protected]

Press/analyst contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617-871-1910
[email protected]

Heavy Reading (www.heavyreading.com) is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the $4 trillion global telecom industry. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Heavy Reading contributes to the only integrated business information platform serving the global communications industry.

The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.  With the power of this platform, leaders who build, deploy, finance, and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.

SOURCE Heavy Reading

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