Enterprise Rent-A-Car Extends European Car Hire Operation to Iceland

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Jul 08, 2014, 11:01 ET

LONDON, July 8, 2014 /PRNewswire/ -- Enterprise Rent-A-Car has appointed Reykjavik Excursions as a franchise partner in Iceland, extending the company's fast-growing international network of car hire branches to another important European destination.

The agreement will see the familiar Enterprise Rent-A-Car brand appear at airport and city locations in Iceland during the coming months. It is another step in Enterprise's strategy to build a global brand that delivers value, choice and outstanding customer service to business and leisure travellers.

Established over 45 years ago, Reykjavik Excursions is one of the largest travel and tour operating companies in Iceland. The company launched its car rental business in 2013 and has a growing fleet of vehicles. Reykjavik Excursions also operates the main shuttle bus service between Reykjavik and Keflavik International Airport.

Vice-president of global franchising at Enterprise Rent-A-Car, Peter Smith, said: "Iceland continues to grow as a travel destination. It is important to our service culture that Enterprise customers from all over the world can also rent from us whenever they travel there. Reykjavik Excursions is a long-standing entrepreneurial business that shares our belief that customer care is key to growing a great business. We look forward to building a strong partnership which will enable us to prosper together, serving the increasing number of people who want to rent from Enterprise when they travel to new locations."

Kristjan Danielsson, CEO of Reykjavik Excursions and now Enterprise Iceland, said, "This relationship with Enterprise gives us the opportunity to work together to grow a major rental organisation in Iceland. Car hire is increasingly important in Iceland, both for domestic travellers as well as business and leisure tourists from overseas.

"Iceland has a reputation as an exciting alternative destination for travellers looking for a different experience. Renting a car allows visitors to really explore our unique landscape as part of their trip. It is an excellent time to extend our car rental presence through this unique partnership with Enterprise."

The Enterprise brand currently operates in Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, Macedonia, the Netherlands, Portugal, Slovakia, Spain, Turkey and the UK. The company will become operational in additional countries throughout Europe in the coming months.

Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, the largest car rental service provider in the world. Enterprise operates wholly-owned operations across the UK, Germany, Ireland, France, Spain, the United States and Canada, with over 8,100 offices worldwide. Most recently it has rapidly expanded its branded operations at airports and transport hubs throughout territories across the globe.

Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands in the Americas, and together with its affiliate Enterprise Fleet Management, offers a total transportation solution. Combined, Enterprise Holdings and Enterprise Fleet Management – which includes extensive car rental and car sharing services, commercial truck rental, corporate fleet management, and retail car sales – accounted for $16.4 billion in revenue, employed 78,000 and operated 1.4 million vehicles throughout the world in fiscal year 2013. Operating through its regional subsidiaries, Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet, and employees. Enterprise Holdings' annual revenues also place it near the top of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies.

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SOURCE Enterprise Rent-A-Car