Enterprise Ends Europcar's License to Operate National and Alamo Brands

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Dec 17, 2014, 01:39 ET

ST. LOUIS, Dec. 17, 2014 /PRNewswire/ -- Enterprise Holdings today announced it has terminated the Master License Agreement that Europcar held to operate the National Car Rental and Alamo Rent A Car brands in many countries throughout Europe, Middle East and Africa (EMEA).

Following a recent arbitration decision, Enterprise elected to terminate the agreement and, as a result, Europcar no longer is authorized to operate these two brands in the EMEA. However, it is expected that all current National and Alamo reservations will be honored.

This comes at a time when Enterprise Holdings is developing its own strong global network to support the rental needs of domestic and international travelers. The return of National and Alamo to Enterprise Holdings enables the company to develop an even more comprehensive strategy to serve the needs of car rental customers throughout the EMEA.

"Over the years, Enterprise Holdings has developed three distinct brands to meet the varied needs of our large customer base," said Pam Nicholson, President and Chief Executive Officer of Enterprise Holdings. "We can now bring increased choice to our global customers with the addition of the Alamo Rent A Car and National Car Rental brands in the EMEA."

Enterprise Holdings has operated the National and Alamo brands in North America since its acquisition of Vanguard in 2007. The company also owns the Enterprise Rent-A-Car brand worldwide.

About Enterprise Holdings
Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $17.8 billion in revenue, employed 83,000 and operated 1.5 million vehicles throughout the world in fiscal year 2014. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,600 neighborhood and airport locations under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet and employees.

For more information about Enterprise Holdings, visit www.enterpriseholdings.com. This press release and car rental industry news are available in the Enterprise Holdings Press Room.

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SOURCE Enterprise Holdings