Enterprise Brands Select Experian CheetahMail for Data-Driven Email Marketing

NEW YORK, May 24, 2011 /PRNewswire/ -- Experian CheetahMail, the leading global technology services provider focusing on the integration of email, social media, mobile and display marketing, today announced the addition of industry-renowned brand leaders — including dELiA*s (NASDAQ: DLIA), Simple Truths and Weforia, the group buying community from Yellowbook.com  — to its client roster.

By leveraging Experian CheetahMail's feature-rich and innovative email technology, robust digital toolkit including mobile and social media functionality, and dedicated client services, these brands aim to drive greater customer engagement and return on investment through better-performing digital programs.

While email's role in the marketing ecosystem continues to strengthen and take center stage, large brands using internal systems or other providers are selecting Experian CheetahMail as their dedicated email partner. Access to comprehensive reporting, automated messaging triggers, superior deliverability and strategic support are just a few of the drivers pushing top brands to work with Experian CheetahMail.

"When we made the decision to move our email marketing from in-house, we made sure to choose a provider that we believe could yield strong ROI for our business," said Walter Killough, chief executive officer for dELiA*s. "They demonstrated an actionable understanding of our business and identified immediate opportunities for growth."

"It's exciting to watch brands today use email to enable conversations and transactions both online and offline. Also, the fact that they are putting their trust in us will help them drive their business and maximize their ROI," said Rachel Bergman, general manager and senior vice president, Experian CheetahMail. "We are thrilled to welcome such notable brands to the Experian Marketing Services family."

About Experian CheetahMail

Experian® CheetahMail® is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email [email protected].

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

SOURCE Experian CheetahMail

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