Enso Collaborative Names Abbey Dethlefs Director of Strategy

LOS ANGELES, Oct. 2, 2018 /PRNewswire/ -- Abbey Dethlefs has been named as Director of Strategy for Enso Collaborative, after working with brands including Apple, Harley-Davidson, L'Oréal, Target, and Pepsi.

In her new position on our leadership team, Abbey will create a different kind of strategy department comprised of diverse talent from a wide range of industry disciplines, bringing new perspectives, insight and collaboration to the traditional rigor of strategic planning. Leveraging her expertise in brand strategy, Abbey will lead the team as they deliver on Enso's mission to help brands unite with purpose and create scaled impact initiatives. Through research and discovery across cultural and social trends, the team will craft strategies that inspire and activate people towards achieving positive impact in the world through each brand's initiative.

Abbey comes to Enso from Deutsch, where she held the title of SVP, Strategy Director and helped lead Target and Zillow, as well as a cross-country research initiative exploring the cultural climate of American female consumers, and where their expectations intersect with brands today.

Prior to that, she was a Strategy Director on Apple at Media Arts Lab, helping to lead the strategic development of global brand campaigns and product launches across iPhone, Shot on iPhone, iPad, Apple Music and iTunes. Dethlefs holds a Masters in Creative Brand Management from Virginia Commonwealth University's Brandcenter.

About Enso Collaborative
Enso is a creative impact agency. We work with innovative companies and nonprofits like Google, Khan Academy, and Omidyar Network to create positive impact at scale. We also run the Shared Mission Network of diverse leaders collaborating around culture and social change.

To learn more or request information, please visit www.enso.co and www.medium.com/enso, or email [email protected].

For more information, contact:             
Juliana Barbera // Enso               
914.646.1931 // [email protected]

Shelley Ong Teshima // Enso
www.enso.co             
424.353.1844 // [email protected]

SOURCE Enso

Related Links

https://www.enso.co

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