Enovation Brands, Inc. Launches Bella Bellina

Pretty. Cute. Infused with Fruit. Bella Bellina is a Fresh Take on Moscato Wine

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Jul 21, 2015, 08:00 ET

AVENTURA, Fla., July 21, 2015 /PRNewswire/ -- Enovation Brands, Inc. is pleased to announce the addition of Bella Bellina to its innovative Italian wine portfolio. Crafted with Italian moscato, Bella Bellina is infused with natural fruit aromas making it a unique product offering in the highly popular moscato and flavor categories.

Enovation Brands, Inc. Launches Bella Bellina

Bella Bellina is available in two varieties, Moscato Fragolata and Moscato Lemonata. The Moscato Fragolata bursts with the essence of ripe, fresh picked strawberries, while the Moscato Lemonata, which was awarded a Double Gold medal at the recent WSWA convention, excites with the tangy zip of bright, juicy lemons. The sweetness of the fruit infusions are balanced by the natural acidity of the Moscato, resulting in an easy to drink, refreshing beverage.

At 5.5% ABV, Bella Bellina caters to the growing number of consumers seeking low alcohol options. The brand is also the first to market wine with a crown cap and swing top closure application, allowing consumers to enjoy a glass and reseal the bottle for future use.

"Bold, sunny and playful, Bella Bellina delivers five hot trends in one refreshing bottle of wine," said Alberto Pecora, President of Enovation Brands. "Moscato, flavor, stand-out packaging, low alcohol and lively graphics are disrupting the wine category, and Bella Bellina brings them all together while remaining true to our mission of delivering quality products that push the boundaries of innovation."

Utilizing the tagline "Pretty. Cute. Infused with Fruit." Bella Bellina targets casual wine drinkers who enjoy wine as a part of their everyday life. The launch is supported by a cocktail initiative including perennial favorites like the Sweet Bella Tea, a kicked up version of the classic Arnold Palmer, and craftier concoctions such as the El Verano Caliente made with tequila, agave nectar and serrano peppers.

Priced at $11.99 per 750ml bottle, Bella Bellina is currently available nationwide.

For more information on Bella Bellina, please visit www.bellabellina.com.

About Enovation Brands

Enovation Brands, Inc. is the U.S. importer of VOGA Italia, Luna Di Luna, Lady Lola, Ca' Montini, Farmers of Wine, Bella Bellina and other Enoitalia SpA brands. Headquartered in Aventura, FL, Enovation Brands is directed by industry veterans Giovanni Pecora and Alberto Pecora, as well as SVP Sales & Marketing David Lazarus and National Marketing Director Lisa Schuster.

For more information about Enovation Brands, Inc., please visit www.enovationbrands.com.

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SOURCE Enovation Brands, Inc.