Enlightened Ice Cream Launches Dairy-Free, Low-Calorie Bars

Five plant-based favorites go spoon-free

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Apr 22, 2019, 09:00 ET

NEW YORK, April 22, 2019 /PRNewswire/ -- Enlightened, the fastest-growing brand in the better-for-you ice cream set and a pioneer in high-protein, low-sugar ice cream, announces the launch of five dairy-free varieties to its line of low-calorie ice cream bars.

"We're thrilled to introduce our creamy dairy-free frozen desserts in spoon-free format," Michael Shoretz, founder and CEO of Enlightened said. "With the introduction of our dairy-free pints, we began serving a whole new community, and offering our dairy-free bars was the next logical step. But whether you're dairy-free or just an ice cream lover, we're confident you'll love our new bars!"

The dairy-free bars are indulgently crafted using an almond milk base to recreate the same delightful taste, creamy texture and rich flavor Enlightened is known for in a plant-based format. Consistent with the brand's commitment to sound nutrition, each SKU is 100 calories or fewer, as well as 100-percent vegan and gluten-free. The flavors draw on inspiration from classic and quirky fan favorites, including:

Salted Caramel - Salted caramel bar with a decadent caramel swirl
Mint Chip - Refreshing mint bar paired with chocolate chips
Mocha Chocolate Chip - Bold mocha bar with chocolate chips
Monkey Business - Banana bar with swirls of smooth peanut butter and chocolate chips
Peanut Butter & Jelly - Peanut butter bar with a tart raspberry jam swirl

Ice cream lovers looking for dairy-free and feel-good options can find the new bars online at Ice Cream Source and in-stores at Albertsons, Safeway, HEB, Shoprite, Vons and Sprouts, with more coming soon.

About Enlightened
Enlightened is an ice cream brand devoted to spreading joy by creating feel-good ice cream bars and pints in exciting and delicious flavors that just happen to be low in calories and sugar. Enlightened is the fastest-growing brand in the better-for-you ice cream set with widespread distribution in stores like Whole Foods, Kroger, Shoprite, Publix, Target and many more. Enlightened is the first and largest brand within Beyond Better Foods, a New York City-based company committed to creating healthier snack options across the grocery store. CEO Michael Shoretz founded Beyond Better Foods in 2012 from inspiration from his personal training clients' desire for healthy alternatives to their favorite sweet, salty, spicy and savory treats. Beyond Better Foods now includes Enlightened, Bada Bean Bada Boom and Cloud10.

For more information on Enlightened, visit eatenlightened.com.

SOURCE Enlightened Ice Cream