English language training (ELT) market size in China to grow by USD 70.81 billion from 2021 to 2026; Growth driven by the rise in the number of international schools - Technavio

NEW YORK, June 29, 2023 /PRNewswire/ -- The English language training (ELT) market in China size is set to grow by USD 70.81 billion from 2021 to 2026. The market is estimated to register a CAGR of 19.75%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Read our Sample Report

The report also covers the following areas:

• English Language Training (ELT) Market Size in China
• English Language Training (ELT) Market Trends in China
• English Language Training (ELT) Market in China Industry Analysis

English Language Training (ELT) Market in China 2022-2026: Segmentation

The ELT market in China is segmented as follows:

• End-user 
• Institutional Learners
• Individual Learners
• Product 
• Classroom-based
• Online
• Blended

The market share growth by the institutional learners segment will be significant during the forecast period. Institutional learners are the prime end-users in the market. The segment comprises pre-K-12, higher education, and the corporate sectors. The growing awareness about higher education in foreign countries has encouraged many parents in China to send their children abroad for higher studies. This has increased the demand for ELT from the institutional learner segment. In addition, the increasing number of private investments and the globalization of businesses have further fueled the growth of the segment.

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Some of the major vendors of the English language training (ELT) market in China include Age of Learning Inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy Inc., and WSE Hong Kong Ltd. To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market.
Vendor Offerings

• Berlitz Corp. - The company offers English Language Training for Government exams, corporate training, summer camps for kids, and private and group sessions of English training.
• ChinaEDU Corp. - The company offers English Language Training for elementary school, junior high school, and high school students in China.
• EF Education First Ltd. - The company offers English Language Training tests categorized into English grammar, vocabulary, idioms, and quotes.

English Language Training (ELT) Market in China 2022-2026: Market Dynamics

Key Driver

The market is driven by the rise in the number of international schools. A large number of students in China are opting to enroll in international schools. This can be attributed to the growing demand for ELT and increasing job prospects for English-speaking individuals.

In addition, the market witnesses the emergence of several private-owned bilingual schools in China. To enroll in such schools, students must be fluent in the English language. Hence, such factors have increased the number of students opting for ELT training, which is driving the growth of the market.

Significant Trend

The radical shift toward specialized forms of English learning will be the key trend in the market. The growing popularity of English language learning has led to the emergence of specialized forms of the language. For instance, in the corporate sector, knowledge of English is necessary for better communication and improved client relations. This has led to the evolution of specialized forms of ELT programs.

Many vendors operating in China offer specialized vocational English and academic English to cater to the growing demands. This has also allowed vendors to identify opportunities and choose the appropriate learner segment in the Chinese language learning market. Hence, this trend is expected to have a positive impact on the growth of the market during the forecast period.

Major Challenge

The availability of an increasing number of open-source materials is identified as the major challenge impeding the market. There are several free courses on the internet that provide ELT training to learners. Some of the free courses offer multiple benefits when compared with traditional learning methods. In addition, some vendors in the market offer ELT courses to students free of cost.

For instance, Memrise and Bussuu provide ELT to students free of cost. Similarly, Duolingo provides free access to diverse content and learning through games, videos, and audio. Hence, factors such as the availability of such open-source learning options reduce the growth potential of the market.

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English Language Training (ELT) Market in China 2022-2026: Key Highlights

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist the English language training (ELT) market in China growth during the next five years
• Estimation of the English language training (ELT) market in China and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the English language training (ELT) market in China
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the English language training (ELT) market in China vendors

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Related Reports:

• The online language learning market size is estimated to grow at a CAGR of 20% between 2022 and 2027. The online language learning market size is forecasted to increase by USD 36,400.33 million. The market is segmented by end-user (courses, solutions, and apps), language (English, Mandarin, Spanish, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). The cost benefits and flexibility of online language learning are notably driving the market growth.
• The after-school tutoring market in China is estimated to grow at a CAGR of 14.11% between 2022 and 2027, and the size of the market is forecasted to increase by USD 70.09 billion. The market is segmented by application (subject specific, enrichment education, and English language), end-user (primary and secondary), and channel (online and blended). Technological advances in after-school tutoring are the primary trend in the China after-school tutoring market. 

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Learning Method
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2021 

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 11: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 12: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 13: Chart on China: Year-over-year growth 2021-2026 (%)
• Exhibit 14: Data Table on China: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 15: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments 
• Exhibit 22: Chart on End-user - Market share 2021-2026 (%)
• Exhibit 23: Data Table on End-user - Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 24: Chart on Comparison by End-user
• Exhibit 25: Data Table on Comparison by End-user

• 5.3 Institutional learners - Market size and forecast 2021-2026 
• Exhibit 26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
• Exhibit 29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)

• 5.4 Individual learners - Market size and forecast 2021-2026 
• Exhibit 30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
• Exhibit 33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by End-user 
• Exhibit 34: Market opportunity by End-user ($ million)

6 Market Segmentation by Learning Method

• 6.1 Market segments 
• Exhibit 35: Chart on Learning Method - Market share 2021-2026 (%)
• Exhibit 36: Data Table on Learning Method - Market share 2021-2026 (%)

• 6.2 Comparison by Learning Method 
• Exhibit 37: Chart on Comparison by Learning Method
• Exhibit 38: Data Table on Comparison by Learning Method

• 6.3 Classroom-based - Market size and forecast 2021-2026
• Exhibit 39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
• Exhibit 40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
• Exhibit 42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)

• 6.4 Online - Market size and forecast 2021-2026
• Exhibit 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 45: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 46: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 6.5 Blended - Market size and forecast 2021-2026
• Exhibit 47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
• Exhibit 49: Chart on Blended - Year-over-year growth 2021-2026 (%)
• Exhibit 50: Data Table on Blended - Year-over-year growth 2021-2026 (%)

• 6.6 Market opportunity by Learning Method
• Exhibit 51: Market opportunity by Learning Method ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Drivers, Challenges, and Trends

• 8.1 Market drivers 

• 8.2 Market challenges 

• 8.3 Impact of drivers and challenges 
• Exhibit 53: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends 

9 Vendor Landscape

• 9.1 Overview 

• 9.2 Vendor landscape 
• Exhibit 54: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 55: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 56: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 57: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 58: Matrix on vendor position and classification

• 10.3 Berlitz Corp. 
• Exhibit 59: Berlitz Corp. - Overview
• Exhibit 60: Berlitz Corp. - Product / Service
• Exhibit 61: Berlitz Corp. - Key offerings

• 10.4 ChinaEDU Corp. 
• Exhibit 62: ChinaEDU Corp. - Overview
• Exhibit 63: ChinaEDU Corp. - Business segments
• Exhibit 64: ChinaEDU Corp. - Key offerings
• Exhibit 65: ChinaEDU Corp. - Segment focus

• 10.5 EF Education First Ltd. 
• Exhibit 66: EF Education First Ltd. - Overview
• Exhibit 67: EF Education First Ltd. - Product / Service
• Exhibit 68: EF Education First Ltd. - Key offerings

• 10.6 italki HK Ltd. 
• Exhibit 69: italki HK Ltd. - Overview
• Exhibit 70: italki HK Ltd. - Product / Service
• Exhibit 71: italki HK Ltd. - Key offerings

• 10.7 New Oriental Education and Technology Group Inc. 
• Exhibit 72: New Oriental Education and Technology Group Inc. - Overview
• Exhibit 73: New Oriental Education and Technology Group Inc. - Business segments
• Exhibit 74: New Oriental Education and Technology Group Inc. - Key offerings
• Exhibit 75: New Oriental Education and Technology Group Inc. - Segment focus

• 10.8 Oxford University Press 
• Exhibit 76: Oxford University Press - Overview
• Exhibit 77: Oxford University Press - Business segments
• Exhibit 78: Oxford University Press - Key offerings
• Exhibit 79: Oxford University Press - Segment focus

• 10.9 Pearson Plc 
• Exhibit 80: Pearson Plc - Overview
• Exhibit 81: Pearson Plc - Business segments
• Exhibit 82: Pearson Plc - Key offerings
• Exhibit 83: Pearson Plc - Segment focus

• 10.10 Puxin Education Technology Group 
• Exhibit 84: Puxin Education Technology Group - Overview
• Exhibit 85: Puxin Education Technology Group - Product / Service
• Exhibit 86: Puxin Education Technology Group - Key offerings

• 10.11 TAL Education Group 
• Exhibit 87: TAL Education Group - Overview
• Exhibit 88: TAL Education Group - Business segments
• Exhibit 89: TAL Education Group - Key offerings
• Exhibit 90: TAL Education Group - Segment focus

• 10.12 iTutorGroup Ltd. 
• Exhibit 91: iTutorGroup Ltd. - Overview
• Exhibit 92: iTutorGroup Ltd. - Product / Service
• Exhibit 93: iTutorGroup Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report 

• 11.2 Inclusions and exclusions checklist
• Exhibit 94: Inclusions checklist
• Exhibit 95: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 96: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 97: Research methodology
• Exhibit 98: Validation techniques employed for market sizing
• Exhibit 99: Information sources

• 11.5 List of abbreviations 
• Exhibit 100: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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