LAS VEGAS, Nov. 6, 2017 /PRNewswire/ -- Engaged Nation, a leader in award-winning gamified marketing solutions, is pleased to announce that its groundbreaking REACH™ gamified marketing system has won the top Platinum Award in Casino Journal Magazine's first-ever GameChangers Marketing Awards competition.
According to the publication, Casino Journal Magazine's inaugural 2017 GameChangers Marketing Awards contest is the first to recognize "…innovative marketing-oriented products and services for their real-world impact." Attendees of the magazine's annual Casino Marketing & Technology Conference, as well as readers of Casino Journal's online magazine, cast their votes for Platinum, Gold, and Silver award winners based on real-world gaming industry case studies.
Previously known as "FULLREACH™," the REACH 365™ gamified marketing program developed by Engaged Nation for The Meadows Racetrack Casino Hotel garnered the most online readership votes for best product leading to their selection as the Platinum Award winner.
"On behalf of all of us at Engaged Nation, we are honored to win this exciting award," said Engaged Nation CEO, Jerry Epstein. "Not only do we thank everyone who voted for us, but also The Meadows Racetrack Casino Hotel. Their success using our patent-pending REACH system is a testament to the remarkable partnership we were able to forge, and has been a linchpin in launching our REACH system so successfully."
The Meadows Casino utilized the entire Engaged Nation product suite throughout 2016 and achieved startling results. The property implemented a combination of strategically timed and customized programs including the REACH 365 continuous engagement module, to boost revenue and property visits. By utilizing gamified marketing products that were integrated into the property website, e-mail, social media and property collateral, these programs created a holistic experience that engaged, entertained and educated customers, increased brand loyalty and drove significant, measurable traffic and revenue.
"Our REACH system truly is a game changer for casino marketers," added Epstein. "In fact, some of our casino clients have seen more than a 1,000% increase in online engagement metrics, a 40% lift in incremental theo win, and more than a 1,000% increase in online-to-property redemption."
Responding to the rapidly evolving digital marketing and communications landscape, Engaged Nation developed its groundbreaking REACH gamified marketing system to address the needs of casino operators seeking a cost-effective way to boost revenue and drive incremental business. REACH provides a gamified digital engagement experience that creates continual online-to-on-property visitation and revenue generation, as well as dramatic increases in digital engagement metrics for 24/7-365 marketing initiatives and short-term promotional programs.
About Engaged Nation
Engaged Nation is a gamified marketing company that provides award-winning digital content-marketing and social-interaction products designed to provide businesses with a holistic, online engagement experience that drives consumer visitation, generates revenue, and increases loyalty and brand awareness. To schedule a demo, please call 702-788-0701 or email Engaged Nation at [email protected]. For more information about the company's suite of gamified digital engagement products, please visit www.engagednation.com
To learn more about the Casino Journal 2017 GameChangers Marketing Awards, please visit https://www.casinojournal.com/articles/91600-gamechangers-marketing-awards.
SOURCE Engaged Nation
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