Energy-X Releases Next Generation SPF 30 Lip Balm in Five New Flavors

LOS ANGELES, Feb. 8, 2012 /PRNewswire/ -- Pacific Shore Holdings, Inc. (OTCBB: PSHR) today released its next generation of Energy-X SPF 30 lip balm. This next generation product now offers consumers SPF 30 sun protection and comes in five new flavors.

The SPF 30 energy infused lip balm was developed for the outdoor enthusiast who is looking for a zero calorie, sugar free, low dose energy solution. "This SPF 30 lip balm delivers energy via small doses of caffeine, green tea and hoodia gordonii extracts while packed with incredible flavors," states Pacific Shore Holdings, Inc. founder Matthew Mills. "The first generation of energy drinks and shots has been in the retail arena for years. They just focused on boosting energy levels. We now focus on providing an energy boost that is clean, healthy and inexpensive. This 10th generation formulation nails it!"

The Company is planning on showcasing these new lip balm products to retailers alongside their Energy-X Gum at multiple upcoming tradeshows such as the Western Petroleum Marketers Association (WPMA) in Las Vegas, NV February 21-23, 2012 and the National Association of Chain Drug Stores (NACDS) in Denver, CO June 23-26, 2012.

In recent news the Company announced the introduction of The Juice by Energy-X.  The Juice is a zero calorie, sugar-free, energy mixer that is fortified with 70mg of caffeine and nearly a full daily dose of B12, B6, and B3 (Niacin) vitamins per serving. When mixed into your favorite spirits or cocktails, the B-Vitamins provide an Anti-Crash / Anti-Hangover effect on the body, which makes The Juice another great addition to the Energy-X line up.

For more information visit www.goenergy-x.com or http://www.facebook.com/GoEnergyX

Pacific Shore Holdings, Inc.: [email protected] 818-998-0996

SOURCE Pacific Shore Holdings, Inc.