End It Movement's Annual Global Campaign Kicks Off On Social Media To Bring Awareness And Shine A Light On Modern-Day Slavery

ATLANTA, Feb. 13, 2020 /PRNewswire/ -- Today marks the END IT Movement's eighth annual 'Shine A Light On Slavery Day' – a day where celebrities, athletes, politicians, influencers, and Freedom Fighters alike come together to let the world know slavery still exists. END IT Movement is a coalition of the world's leading organizations and everyday people united by the hope of putting an end to slavery and human trafficking in our lifetime. Since 2013, the movement has led the charge for raising awareness and rallying for change in an effort to end one of the most significant human rights issues of its time for good.

END IT, along with its 17 Coalition Partners have vowed to bring awareness, prevention, rescue, and restoration to the world and make a change to end modern-day slavery. With an estimated 40.3¹ million men, women, and children forced into various forms of slavery, there are more slaves in the world today than at any other time in history. The grim reality is that people are still being forced beyond their control into bonded labor, forced labor and sex trafficking. Today, END IT is issuing a worldwide call-to-action by encouraging people to shine a light on the issue by drawing a red "X" on their hand and posting a selfie to social media using #ENDITMOVEMENT. Those who join the movement help continue and expand the conversation by educating others, bringing awareness and encouraging people to take actionable steps towards changing the course of history.

"Ending slavery is one of the few things we can all agree on as a nation. No matter your political beliefs, slavery is a fundamental violation of human rights, and we must END IT," said Jenni Brown, END IT Movement Campaign Director. "Each year this campaign grows in awareness and we are gratified to see this issue receive the widespread global attention it deserves."

Because of the efforts and voices of Freedom Fighters each year, 'Shine a Light on Slavery' Day continuously generates a groundswell of buzz and attention in the media landscape – reaching millions of people via varying social media platforms. Led by some of the most well-known and respected names in the world drawing a red "X" on their hands, #ENDITMOVEMENT and 'Shine a Light on Slavery Day' historically becomes a top-trending topic across social media channels and becomes an overwhelmingly successful one-day campaign.

The END IT Movement recognizes slavery as one person completely controlling another person, using violence or the threat of violence to maintain that control. Human-trafficking, the modern-day slave trade, refers to the illegal trade of human beings through abduction, the use of threat or force, deception, fraud, or 'sale' for the purposes of sexual exploitation or forced labor.

For more information on how you can join, please visit enditmovement.com.

¹ There's no way to count with 100% accuracy the total number of people trapped in slavery. These men, women and children are part of a hidden population. Conservative estimates by the ILO say the number is as low as 20 million. In 2017, The Global Slavery Index estimated the number is closer to 40.3 million. But to us, the number isn't as important as the people. Even 1 is too many.

About The END IT Movement
END IT is a coalition of 17 non-profit organizations aimed to shine a light on slavery and show the world that the practice still exists. Its members include A21Campaign, Made in a Free World, ECPAT USA, Not for Sale, Free the Slaves, Polaris Project, International Justice Mission (IJM), World Relief, Love 146, World Vision, As Our Own, Bombay Teen Challenge, The Exodus Road, Hagar, Hope for Justice, The Salvation Army, and Street Grace. All of these organizations are working around the globe to rescue, restore and prevent slavery. For more information about these partners, visit www.enditmovement.com.

SOURCE END IT Movement

Related Links

http://www.enditmovement.com