Encoding.com Named "Cool Vendor" by Leading Analyst Firm

SAN FRANCISCO, April 27, 2011 /PRNewswire/ -- Encoding.com, the world's largest media encoding service provider, which leverages cloud computing to offer scalable and flexible usage-based encoding for video content publishers and platforms, today announced it has been included in the list of "Cool Vendors" in the Enterprise Communications and Network Services, 2011 report by Gartner, Inc.

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The vendors selected by Gartner, as Cool Vendors 2011, "produce a range of services for communications and networking planners."  Gartner noted in its key findings that the selected vendors are "developing innovative approaches that make the deployment of cloud-based communications and networking services more secure, reliable and efficient," and that these vendors "offer attractive subscription-based pricing, along with favorable terms and conditions, that are enabling cloud-based services to be cost-effective for emerging communications and networking uses."

"We are humbled to be included in the Gartner's Cool Vendor 2011 report with such amazing companies and appreciate the industry acknowledgement for our providing scalable, cloud-based SaaS solutions for the complex, resource-intensive problem of media transcoding to multiple output formats," said Jeff Malkin, President of Encoding.com.  "Our recent announcement of Instant Encoding™ is a game changer that has made Encoding.com the world's fastest encoding service, in addition to being the world's largest, and makes in-house encoding solutions obsolete.  In addition, our new Vid.ly universal video URL platform delivers a revolutionary service that elegantly solves the problem of making videos work for all phones and browsers."

About the Cool Vendor Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About Encoding.com

Encoding.com, the world's largest video encoding service, powers over 1,700 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model with sophisticated integrations with the AWS and Rackspace cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device.  With over ten million encodes under its belt, Encoding.com is the only encoding service to offer service level guarantees.  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com

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