Emser Tile Hits a Homerun with its New Homestead Porcelain Series

LOS ANGELES, July 25, 2013 /PRNewswire/ -- Emser Tile launches Homestead, their new Hi-Def Technology Porcelain product line with exceptional design and specifications that exceed expectations.

Homestead is a glazed porcelain series that features a dramatic travertine recreation with slightly distressed edges to capture the beauty and variation of natural stone. It boasts a V3 variation in 4 colors with sizes of 6"x6", 13"x13", 18"x18" and 12"x24". It is suitable for both residential and commercial applications.

"Homestead technical specifications are outstanding and rival competitive products that sell for more than twice the price," said Bob Baldocchi, Director of Marketing at Emser Tile. "With a class 4 Abrasion Resistance (ASTM C1027) rating and an exceptional Breaking Strength (ASTM C648) of 719 lbf, Homestead provides countless options for customers that are looking for a great fashion, high quality porcelain product at a surprising value."

Homestead is the most recent of many new Emser Tile product additions featuring the Hi-Def Technology, which is recognized as the leading tile printing technique in the marketplace.

Digital or Hi-Def Technology printing provides a touch-less printing process with the ability to print over high and low reliefs as well as curved or oddly shaped trim pieces from edge to edge.  

"By utilizing Hi-Def Technology, we are able to achieve detailed looks of natural products such as wood, stone and complex mosaics, as well as repeating geometric and irregular patterns, floral patterns, metallic effects, and reproductions of photographed images," said Bob Baldocchi. "Our customers are excited to see many of our new lines such as Pergamo, Downtown, Action, Boulevard, Primavera, Bristol, Landscape, Granada, Rock, Eurasia, Motion, Broadway and Gibraltar that have incorporated this advanced technology. The response has been just incredible."

Emser Tile will be launching several new Hi-Def Technology products in the coming months.

About Emser Tile LLC:

Emser Tile LLC is one of the largest privately held designers and marketers of tile and natural stone products in the United States. Our principal offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. Emser's products are distributed nationally through a company-owned network of local sales and service locations that service our trade partners. Company's products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hotels, malls, office buildings and education facilities. For more information, please visit www.emser.com or follow us on Facebook at www.facebook.com/emsertile or on Twitter at www.Twitter.com/emsertile.

For additional information, contact:

Emser Tile
Attn: Aris H. Gharapetian
Marketing Manager
8431 Santa Monica Blvd.
Los Angeles, CA 90069
323-650-2000 Ext 345
www.emsertile.com
www.facebook.com/emsertile
www.Twitter.com/emsertile
[email protected]

SOURCE Emser Tile