Empowered Products Announces Increased Efficiency on Production of PINK® and GunOil® Libido-Enhancement Supplements

LAS VEGAS, Dec. 2, 2011  /PRNewswire/ -- Empowered Products, Inc. (OTCBB: EMPO) is pleased to report increased efficiency on blister pack production via its newly purchased Starview Blister Sealer machine. The machine is currently being utilized onsite at the company's Las Vegas, Nevada, bottling facility for blister pack production of Empowered Products' two primary libido supplement brands; PINK® Elevate and GunOil® High Caliber. The company is producing both single and double packs of its supplements with plans to produce multi-serve packs – eventually leading to sample-pack production of some of its other wellness products under the popular PINK® and GunOil® trademark brands. Blister packs of this style consist of a carded backing with a clear, pre-formed plastic covering allowing the contents to be visually examined by the consumer and are typically offered at checkout counters of convenience stores, supermarkets, and various retail outlets.

Empowered Products' management selected the Starview EBS Series Blister Sealer based on its multi-faceted functionality and an expected quick Return-On-Investment (ROI). The EBS Series runs paper-to-paper, plastic-to-plastic, skin packaging systems, roller die cutters, vacuum formers, pharma and food thermo sealers, and vacuum packaging with or without gas and accommodates up to a 14" x 18" die. The machine is expandable to accommodate automated feeds and off-loader functionality and can store and manage up to 200 programs with auto-count and store-run features enabling Empowered Products to produce up to 60 blister packs per cycle – or around 1,200 packs per hour. According to Empowered Products, the cost of the machine was $21,800 with an expected Return-On-Investment (ROI) of just 1.5 production runs.

Empowered Products' president and CEO, Scott Fraser, commented, "Today, in our ninth year of continuous operations and our first year as a publicly traded company, our focus remains on increasing sales and brand awareness of our PINK® and GunOil® lines to enhance shareholder value. In our pursuit of market-share expansion in the global wellness arena, we are constantly working toward maximizing our manufacturing efficiency at our Las Vegas production facility, and we are ecstatic about the cost savings and quick ROI expected via our new Starview Blister Sealer machine."

About Empowered Products, Inc.

Empowered Products, in just its first nine years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA , the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.  The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements  can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.

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