Empire Launches into US Market with iPad Edition

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Jun 01, 2012, 02:09 ET

LONDON, June 1, 2012 /PRNewswire/ --

-Bespoke U.S. iPad edition launches with bespoke content and dedicated U.S. team-

-New magazine has full support of all major Hollywood studios-

Empire, the world's biggest movie magazine, today announced it is to enter its sixth global market with the launch of the Empire U.S. iPad edition. Headlining its international portfolio, this brand new, bespoke edition will tap into the large pool of passionate iPad owning film enthusiasts in the U.S. and the growing consumption of magazines through digital forms. Empire U.S. will look to build on the near 500,000 monthly unique users that already visit the brand online in the U.S.

The U.S. iPad edition will be a fully interactive app featuring embedded film trailers and offers innovative and attractive advertising capabilities alongside in-depth behind-the-scenes features and unrivalled access to iconic A-list film stars.

Launching on June 1 in the Apple Newsstand with Empire's July 2012 issue, the iPad edition has been designed to fully utilise the next generation of display offerings from Apple's new iPad and will debut with an exclusive front cover from Christopher Nolan's upcoming summer blockbuster, The Dark Knight Rises.

Empire U.S. forms part of a brand e-publishing and multi-channel international strategy amplifying Empire's position as the world's biggest movie magazine.

Rimi Atwal, Publishing Director at Bauer Media for Empire, said: "We are thrilled to be launching the Empire brand into the U.S. market and this bespoke iPad edition of the magazine will appeal to the reams of passionate, enthusiastic and influential film fans across the country. As an authoritative film brand Empire has long delivered an engaging and unrivalled experience for movie fans, and we are delighted to be bringing a U.S. movie magazine back to the home of movies."

Christopher Nolan, Director, The Dark Knight Rises, commented: "Empire Magazine has always set an extremely high standard in giving moviegoers an in-depth look behind the scenes of their favourite films. As a long time Empire reader, I am proud that they have chosen 'The Dark Knight Rises' to spearhead their launch in the U.S."

Empire is now published in six territories. In the U.K Empire dominates the market in print, online and iPad alongside the world-famous Empire Awards. The bespoke Empire U.S. iPad edition joins print editions of the brand in Australia, Italy, Portugal and Russia.

For further information, contact:
E: [email protected]
T: +44-207-025-8021

SOURCE Empire