Emphasizing Your Company's Personality to Create a Unique Marketing Campaign

NEW YORK, May 15, 2013 /PRNewswire/ -- Developing a unique small business marketing campaign in a traditional industry shouldn't have to be boring, nor should it break the bank. Identifying certain aspects of your company's personality to emphasize in your marketing message can be an authentic and cost-effective strategy in helping to differentiate yourself from the pack.

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In the latest article on PR Newswire's PR Toolkit, contributing author Christina Zila elaborates on a three-step thought process designed to help small businesses sift through the strategy clutter and hone in on a solid direction to take their content strategy. From clearly defining your business, to blending your values with your passion in order to showcase your knowledge, Zila explains how shifting your focus just a little, can help create a unique content strategy.

To read the complete article, visit http://bit.ly/181Cc1N.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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