Emmy Attendees Showcase Platinum Jewelry Trend

King of Jewelry in Los Angeles offers thousands of options for diamond jewelry set in the chic precious metal.

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Oct 08, 2012, 04:41 ET

LOS ANGELES, Oct. 8, 2012 /PRNewswire/ -- It takes more than amassing a large quantity of diamonds to run a successful jewelry business; a company also has to make sure it keeps on top of the latest trends. With about two decades of experience, King of Jewelry still remains on the cutting edge when it comes to diamond engagement rings, wedding rings, and other fashions. With thousands of choices for the distinguished customer to choose from in its store, King of Jewelry definitely has all the classics covered, whether it be diamond wedding rings, bracelets, or bridal sets. However, King of Jewelry supplements these timeless pieces with fashionable items in line with the world's hottest jewelry trends. This is evidenced by the store's current selection of mens diamond wedding rings, canary diamond rings, and—as recently showcased at the Emmys—sleek, stunning platinum pieces.

Sparkly and futuristic have been incredibly prevalent at award shows the past few years, so it's no surprise that starlets and A-listers are pairing this look with the sleekest and richest of the most commonly used metals in jewelry: platinum. Sofia Vargara, whose show "Modern Family" took home 4 Emmys that night, paired her gorgeous turquoise Zuhair Murad dress with earrings, rings, and diamond bracelets, all set in platinum. The metal brought out the futuristic tones of her ensemble and the jewelry acted as great companion pieces to her own platinum engagement ring. Lucy Liu took the futuristic theme one step further by wearing a silver, metallic Atelier Versace dress straight out of Fritz Lang's Metropolis. The dress spoke for itself, so she paired it simply with some simple round earrings (that echoed designs on the dress) and an oversized ring. These were all, of course, made of gorgeous platinum. King of Jewelry might not offer the exact pieces seen on the red carpet, but the company's inventory is so diverse and expansive that a friendly salesperson there could find something similar. If not, the passionate jewelry makers there can work with interested customers to custom design rings or any type of jewelry.

Stars also used platinum as statement pieces. Julianne Moore's platinum art deco diamond bracelet could be considered her lucky charm after she took home an Emmy. It elevated a simple, bright Dior Couture gown to red carpet chic. Men, too, used platinum to spruce up their wardrobes. John Hamm and James Van Der Beek both bedazzled their wrists with diamond and platinum cufflinks. It can be hard for a man to gracefully incorporate bling into his look, but these two did so gracefully. King of Jewelry prides itself in its selection of diamond wares for men, including engagement and wedding bands. Plus, King of Jewelry's selection of diamond bracelets covers both men and women. Customers can act out their inner Julianne Moore or John Hamm; it's their choice.

To look at King of Jewelry's top-notch selection of platinum jewelry and other luxurious diamond pieces, go to www.kingofjewelry.com or phone 888-349-8299. Be sure to check out the easy-to-use diamond selector tool, which allows browsers to custom design pieces using King of Jewelry's grand selection of loose diamonds.

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SOURCE King of Jewelry