Emerging PR Trends for 2015 Center on Content

NEW YORK, Oct. 10, 2014 /PRNewswire/ -- Storytelling and audience persuasion have always been defining strengths of PR, but are now overlapping into other fields including content marketing, demand generation, and social media. As PR continues to evolve into an all-encompassing practice, content production will be a driving force of influence in the coming year. Early forecasts for PR trends in 2015 include:

• Developing a cadence of content. Cleveland Clinic's Senior Director of Multichannel Marketing, Scott Linabarger discloses that the company's content strategy is focused on producing multiple posts throughout the day each day to engage their audience on a consistent basis.
• Creating content brands. Noted content marketing expert, Andrew Davis places a bold emphasis on the difference between content brands and branded content. He encourages PR professionals to "think less like a beat reporter and more like a television network executive."
• Engaging audiences through videos. Video continues to dominate across channels, mobile especially, as a preferred form of content. According to Michael Pranikoff, PR Newswire's director of emerging media, multimedia's unmatched ability to simplify complex ideas and convey emotion means that producing visual content is no longer a "nice to have," it is a must.

For further discussion and expert insight on emerging PR trends for 2015, read the latest blog post by Sarah Skerik, PR Newswire's vice president of strategic communications, on Beyond PR: http://prn.to/1vRwGem

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:  
Sarah Skerik, Vice President of Strategic Communications 
201-360-6710 
[email protected]  

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