Emerald Brand Pledges 10 Percent of Earth Day Sales through EmeraldBrand.com to Conservatree

NEW YORK, April 19, 2011 /PRNewswire/ -- Paradigm Group (www.Paradigm-grp.com), a leader in environmentally friendly office, break room and disposable products for business and residential use, announces that it will donate 10 percent of all sales made through its new consumer-facing website, www.EmeraldBrand.com, on Earth Day 2011 (April 22) to Conservatree – a nonprofit catalyst and advocate for ecologically sustainable paper markets.

Paradigm Group makes Emerald Brand™ disposable products, including "tree free" facial and bath tissue, napkins, plates and cutlery.  Emerald Brand is the cornerstone of Paradigm Group's larger cost-neutral conversion initiative, which allows consumers and businesses such as hotels, restaurants, corporate offices and educational institutions, among others, to purchase green products for the same or less than what they are paying for non-green alternatives.  Emerald tree-free products are less expensive than their traditional counterparts because they're made from cost effective alternatives to traditional materials, such as bagasse – or sugar cane pulp – which is a reclaimed material that is typically burned as waste, creating unwanted pollutant gases.

"Earth Day gives us all a chance to revisit our year-round commitment to conserving the environment," said Paradigm Group CEO Ralph Bianculli.  "Conservatree shares our passion for an eco-friendly supply chain, and we're pleased to contribute a portion of our sales to this very worthy organization this year."

Conservatree, founded in 1976 by Alan Davis, provides practical tools and realistic strategies for successful conversion to environmentally sound papers.  This includes information for buyers about environmental papers that meet their needs, answers to concerns that create resistance to environmental papers, strategies for source reduction and one-on-one assistance in implementing a shift from policy to solid change.  For more information, please visit www.Conservatree.org.

For more information, visit www.Paradigm-grp.com and www.EmeraldBrand.com.  High resolution images and a bagasse fact sheet are available upon request.

About Paradigm Group

Paradigm Group is a full service products manufacturer and distributor of facility related products specializing in environmentally responsible disposables and cleaning supplies.  Additional services include brand development, product sourcing, market research in addition to sales and facility consultant programs.  Paradigm also specializes in warehouse and mail room packaging, break room disposables and washroom products for the workplace.  For more information, please visit www.paradigm-grp.com or call 516.496.0000.

SOURCE Paradigm Group