EMC Selects Attensity Command Center to Deliver Real-Time Social Analytics at EMC World 2012

PALO ALTO, Calif., May 21, 2012 /PRNewswire/ -- Attensity, the leading provider of social analytics and engagement applications for Social CRM, today announced that the Attensity Command Center has been chosen by EMC Corporation (NYSE: EMC) to provide real-time social media analytics for the EMC World 2012 conference May 21-24 in Las Vegas. Attensity Command Center screens positioned throughout the conference will feature live, continuously updated reports of social media conversations taking place around the event, as well as on other EMC-related topics. Attensity is hosting a complimentary webinar with EMC on May 30 at 11:00AM PT / 2:00PM ET that will focus on how EMC is using the Attensity Command Center for real-time social media analytics.

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"EMC is on a social listening journey, with the goal of making social media engagement a part of our core business processes," said Keith Paul, Chief Listener at EMC. "We chose the Attensity Command Center for its unique ability to go beyond social monitoring to deliver detailed, real-time analysis of social customer conversations. We look forward to taking advantage of the Command Center on an ongoing basis and around other special events."

This year's EMC World will focus on Big Data's transformation of business and the responsibility of designing, building and operating advanced IT environments. "We are very excited that EMC chose to debut the Attensity Command Center at this important event involving thousands of EMC customers," said Rebecca MacDonald, vice president of marketing at Attensity. "This innovative use of social media analytics is a great example of EMC's industry leadership in harnessing the voice of social customers to drive its business forward."

In addition to EMC World, the Attensity Social Media Command Center will be used to analyze social media conversations about EMC and its customers during the U.S. Open golf tournament to take place June 11-17 at The Olympic Club in San Francisco. EMC is a sponsor of the tournament.

The Attensity Command Center pulls data from over 150 million social media and online sources, including the full Twitter Firehose, Facebook, forums, blogs, online news, video sites, review sites and more. Using Attensity's semantic technology, this data is filtered, tagged and enriched in real time to identify key business metrics, then delivered via dynamic reports displayed on multiple large screens on the conference floor. The application goes beyond social media monitoring to:

• Deliver a real-time view of the conversations that are happening right now across millions of social sources.
• Identify the trends developing in those conversations, before they become issues.
• Accurately analyze sentiment around key topics and themes.
• Identify and extract detailed insights including demographic and geographic data, influencer scores, and more.

About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

About Attensity™
Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as AT&T, Charles Schwab, JetBlue Airways, Lloyd's Banking Group, Siemens, Starwood Hotels & Resorts, StubHub, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. All rights reserved.

Contacts:
Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, [email protected] 
Lisa Hawes, Sterling Communications, (408) 884-5155, [email protected]

SOURCE Attensity

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