Email Marketing: The Core Component of Small Business Marketing

NEW YORK, Jan. 29, 2016 /PRNewswire/ -- With measurable ways to reach and retain customers and increase brand awareness, the ever-powerful email marketing campaign is one marketing tactic that shouldn't be overlooked. In his debut article, PR Toolkit contributing author Eric Krattenstein explains that in an era of demand-driven social marketing, email marketing should continue to be a core component of successful small business marketing strategies. The benefits of email marketing include:

Reporting.  Due to the detailed reporting and analysis that email marketing provides, this channel is continually ranked high in terms of return on investment.  Email marketing reports also allow you to dig deeper into the details such as how long your recipients spent reading the message as well as how they accessed the email.

Cost-and-time effective. There are several third-party providers that offer low-cost and easy-to-use templates for your email campaign. With resources being tight for most small businesses, Krattenstein states that the majority of campaigns can take less than 30 minutes to create and complete.

Results. Email marketing keeps your bottom line healthy by bringing in $44 of revenue for each $1 spent. There are no printing fees, postage costs or advertising rates, making this tactic quite affordable.

For further discussion on the benefits of email marketing, read Krattenstein's article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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