Elmer's® Introduces First School Glue Made from Natural Ingredients

COLUMBUS, Ohio, April 2, 2013 /PRNewswire/ -- Reinforcing its commitment to innovation and to supporting consumer demand, Elmer's^® Products, Inc., makers of America's favorite school glue, is proud to introduce Elmer's^® School Glue Naturals^™— the first and only school glue made with naturally occurring ingredients and available in recycled packaging.

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Elmer's pourable School Glue Naturals consists of 99 percent natural ingredients. The primary ingredient in the adhesive is plants, specifically American-grown corn—a rapidly renewable resource. The bottle is made from 25 percent post-consumer recycled materials and the label contains 20 percent recycled paper, is printed with soy-based ink and is applied with a natural rubber adhesive.

Also made primarily from corn, Elmer's Naturals Glue Stick formula consists of more than 88 percent natural ingredients. The sticks are made of 25 percent post-industrial recycled plastic. The labels are printed with soy ink on FSC-certified paper and the card is made from 100 percent recycled paper board.

"Through consumer and industry research*, we identified a demand for natural adhesive products from eco-conscious parents and teachers," said Lisa Singer, senior product manager for the Elmer's Stationery category. "While many people will still prefer our traditional white School Glue, we're proud to fill this niche need in the marketplace with the first and only natural adhesive for school use."

Elmer's School Glue Naturals is just as strong, safe, non-toxic and washable as Elmer's traditional School Glue and can be used for any project for which Elmer's School Glue would normally be used. Further, empty Elmer's School Glue bottles – both natural and traditional – can be recycled at home by consumers. In schools, the glue bottles and sticks can be recycled through the Elmer's Glue Crew^® Brigade^® with TerraCycle, an easy way for teachers and students to recycle and earn money and other rewards for participating in eco-friendly efforts.

Elmer's School Glue Naturals come in a single-4 oz. pourable bottle, single-22g glue stick or 6g glue sticks sold in two- and four-packs, and in a 30-pack case. Suggested pricing for the pourable glue and 2-pack glue sticks is $3.29. The 30-pack of glue sticks retails for $16.99 for educators. Elmer's School Glue Naturals will be available nationwide in Jo-Ann Fabric stores beginning April 2013 and at Michaels starting this May. The line is currently sold in United and School Specialty catalogs.

*Elmer's conducted research using third-party sources during April – August 2011.

About Elmer's^® Products, Inc.
Elmer's^® Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 65 years. Elmer's produces a variety of well-known adhesives, arts and crafts, educational and office products for use at home, school or business. Elmer's branded products are developed to provide project solutions and to inspire people to create, build and learn for life. Elmer's also markets the number one instant adhesive in the U.S., Instant Krazy Glue^®, and X-ACTO^®, a leader in innovative cutting blades, knives and office supply products. For more information, visit www.elmers.com. Follow Elmer's at http://facebook.com/elmers and http://twitter.com/elmers and http://pinterest.com/elmersproducts.           

Contact Information:
Emily Harrison, SBC Advertising
614-255-2385
[email protected]

SOURCE Elmer's(R) Products, Inc.