BURLINGTON, Vt., and CHICAGO, Nov. 18, 2014 /PRNewswire/ -- Ello, the ad-free social network, and Threadless, the global design community and e-commerce site best known for their t-shirts, today announced their partnership to sell t-shirts featuring the Ello logo reimagined by independent artists. For sale on the Threadless website, the first t-shirt in the collection will be created by Chicago-based artist Chuck Anderson aka NoPattern, a fine artist, illustrator and photographer, also well known for his commercial work. Anderson will curate the entire Ello x Threadless collection and work with established as well as up-and-coming artists to highlight their unique work.
"What's truly special about us teaming up with Ello is the incredible commitment to supporting the arts," noted Jake Nickell, founder and CEO of Threadless. "Both of our companies are rooted in creativity, and together we're making art accessible to a wider audience."
The Ello x Threadless online store will release a new limited-edition artist-designed Ello t-shirt bimonthly. An online timer will countdown to the next available design which will appear on the 1st and 15th of each month. Once a design has been replaced, it will not be available again.
"Ello is about freedom - freedom from advertising, freedom to be who you want to be, and freedom to create. Working with brilliant artists like Chuck is a way we support Ello's creative community," said Paul Budnitz, co-founder and CEO of Ello.
The first artist-designed t-shirt, created by Chuck Anderson, features the Ello logo reimagined with a multi-color, drip-like background. In addition to the artist-designed series, the Ello x Threadless store will offer black and white t-shirts featuring the original Ello logo for $25.
"When Ello and Threadless approached me about curating their t-shirt collection, I couldn't wait to begin our collaboration," said Anderson. "This project stands out as it allows me to engage with new and established artists and be part of their creative journey."
You can access the Ello Threadless store here: ello.threadless.com
View the Threadless Ello page here: https://ello.co/threadless
About Ello:
Ello.co is a simple, beautiful, and ad-free social network where people can be who they want to be and connect with people they love, without getting bombarded by boosted posts, data mining, and ad salesmen. Ello recently announced its conversion to a Public Benefit Corporation, vowing to never serve ads or sell user data to make money. Ello will forever be ad-free and allow people to use a real or anonymous identity, while at the same time protecting users by requiring them to follow commonsense rules of conduct.
About Threadless:
Threadless is a creative community that makes, supports, and buys great art. Thousands of people worldwide submit their designs online. Then, the community picks their favorites, which get made into t-shirts, bags, wall art, and more. When you buy from Threadless, you directly support the artist who created the design.
Threadless.com. Make Great Together.
About Chuck Anderson:
Chuck Anderson created his Chicago based art studio NoPattern in 2004, and has lent his vivid, colorful work to collaborations with brands such as Burton, Microsoft, ESPN, Target, Honda, GQ, Wall Street Journal, and Vans, among others. In 2010, Computer Arts Magazine named Chuck a Design Icon.
Ello PR Contacts:
Rachel Fukaya & Lizzy Harris
Barokas Public Relations for Ello
[email protected]
(206) 264-8220
Threadless PR Contact:
Kyle Geib
Threadless Marketing Coordinator
[email protected]
(815) 341-8698
Logo - http://photos.prnewswire.com/prnh/20141118/159191LOGO
Photo - http://photos.prnewswire.com/prnh/20141118/159192
SOURCE Ello.co
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