ELLE DECOR Augments Sales and Edit Teams With New Hires

NEW YORK, Dec. 6, 2010 /PRNewswire/ -- After its initial announcement earlier this fall that the ELLE DECOR senior editorial team would be promoted under Michael Boodro, Editor in Chief, today the brand announces its latest appointments to the editorial and sales staffs.  Los Angeles-based media sales firm Chalamode LLC has been engaged for national sales support in southern California, and Mieke ten Have joins the editorial team as Associate Style Editor.

"In addition to the spectacular earlier news about ELLE DECOR's editorial team, we're delighted that 2010 has been a banner year for sales with such industry-wide recognition as inclusion on Advertising Age's A-List, and garnering the number 3 position out of 149 titles tracked by MIN," observed Barbara Friedmann, Vice President/Brand Publisher.  "Now we're adding even more firepower to enhance our leadership position in what promises to be a very competitive playing field for 2011 and beyond."

Chalamode LLC, a media sales company specializing in the design of custom advertising solutions for select media outlets and their advertisers in Los Angeles, is headed by Cha Mueller.  Cha is a 20-year advertising industry veteran with a decade of agency experience and 10 years of double digit success with media sales at such diverse titles as Gourmet, The Sporting News and, most recently, Dwell and Doubledown Media, an exclusive portfolio of publication, websites and special events.  The Chalamode team also includes:  Stacey Jones, who oversees the endemic category and Michelle Johnsen, whose diverse career portfolio includes stints at BBDO Los Angeles, Forbes Life, Kiplinger's Personal Finance and The Week.

Mieke ten Have joins ELLE DECOR's editorial staff as Associate Style Editor with a professional track record that includes market responsibilities at The Wall Street Journal/Off Duty, Vogue, Domino and Revolution magazines.  She was also Design Editor at mydeco.com and a designer with Rita Konig Interior Designs, Inc.  Mieke also has her own blog The Paper Trail: (thepaperpossessed.blogspot.com).

ELLE DECOR is the #1 brand in the shelter category.  A continually evolving resource for affluent homeowners passionate about living well, the brand is the preeminent producer of stylish home design on every platform. ELLE DECOR unlocks the door to the world's most stylish spaces, providing access to intriguing tastemakers, fashionable furnishings; must-have objects and clever ideas that make lives more beautiful, one room at a time.  ELLE DECOR and elledecor.com – the preeminent online destination for design enthusiasts – offer inspiration and expertise to 2.5 million print and online users each month.  ELLE DECOR has an influence that reaches 8.9 million readers worldwide with 23 ELLE DECO publications in 27 countries. ELLE DECOR is published by Hachette Filipacchi Media U.S. (hfmus.com), a company of Lagardere Active.

SOURCE ELLE DECOR

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