ELLE Comes to the App Store in Celebration of 25-Year Anniversary

NEW YORK, Oct. 5 /PRNewswire/ -- In celebration of 25 years of US publication, ELLE today announced that its ELLE App for iPad is now available in the App Store. The ELLE App is premiering in conjunction with the October 2010 Anniversary issue.

"We're thrilled to be able to further expand our brand with the release of the ELLE App for iPad," says Robin Domeniconi, SVP, Chief Brand Officer, ELLE Group. "We continually strive to deepen our relationship with our consumers and believe the level of personalization and interactivity with this app will provide a rich experience to help solidify that bond."

In ELLE's highly-interactive app, every single page of the magazine was re-designed to take advantage of iPad's high-resolution screen, Multi-Touch navigation, mobility, and connectivity. Highlighting these assets-and in addition to all of the magazine content-the app also includes exclusive extras such as videos and tips from our editors; tap-to-shop functionality; daily horoscopes; and two new customizable features: the ELLE Inspiration Board and Personal Stylist.

The ELLE App was designed to let consumers interact with the brand in a customized way. For example, users can curate their favorite items from each issue and save their picks to an Inspiration Board, the iPad equivalent to tearing out and pinning pages from the magazine onto a cork board. Here, they have the ability to name and create multiple personalized inspiration boards to which they can add new items from each issue as it is released. Users are then able to email their inspiration boards to friends and share their boards on social networking sites.

In keeping with its editorial devotion to personal style and desire to create a customized experience, ELLE presents the Personal Stylist feature, which deconstructs the magazine's fashion content allowing the user to create their own looks. To start, users can upload a photo of their face to the ELLE Personal Stylist and then swipe through just about every product-tops, bottoms, dresses, shoes, and accessories-found in the front of the book to create their desired look. Their custom looks can then be added to their inspiration board or shared.

"We don't dictate a look, we let the user create something new," said ELLE Group design director Paul Ritter, explaining the thinking behind the features.

Providing not only style inspiration but making it incredibly easy to shop, many of the products are available to purchase via tap-through e-commerce. The ELLE Guide also features editor-recommended retailers nationwide.

The ELLE App is available for free from the App Store on iPad or at www.itunes.com/appstore/.

The ELLE App for iPad was designed by Paul Ritter and developed in partnership with HipZone Inc., a globally sourced digital production company.

About ELLE:

ELLE is the No. 1 fashion magazine in the world, with 42 editions, 23 million readers, and 6 million copies sold every month worldwide. It is also the foundation of numerous brand extensions, including ELLE Decor (24 editions), ELLE A Table (five editions), and ELLE.com (28 websites with 10 million unique visitors). The U.S. edition reaches an audience of 6.1 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self.

SOURCE ELLE