Eliza Corporation, CareSource, Kaiser Permanente and PacificSource Discuss Their Journeys to Health Engagement Excellence at Health 2.0

SANTA CLARA, Calif. and DANVERS, Mass., Sept. 24, 2014 /PRNewswire/ -- Today, Ralph Perfetto, Chief Analytics Officer at Eliza Corporation ("Eliza"), will moderate a panel entitled "The Journey to Health Engagement Excellence" at the 8th Annual Fall Health 2.0 Conference. The panel will take place at 10:40am Pacific, in Ballroom E at the Santa Clara Convention Center.  

The panel discussion will offer unique visibility into micro-targeting and communications design strategies that drive consumer engagement -- resulting in measurable, positive top- and bottom-line financial outcomes -- and most importantly, improved consumer health.

Panelists include:

• Karen Posey, Director, Consumer Experience at CareSource 
• Sid Sheel, Director, Consumer Retention Marketing at Kaiser Permanente
• Jennifer Moss Lewis, Director, Medicare Programs at PacificSource Health Plans

Key topics to be discussed include:

• Consumer Segmentation
• Response Modeling
• Retention Using Analytics
• Managing Churn
• Care Management

"At CareSource, we pride ourselves on identifying innovative ways to address the full range of consumer needs by forging partnerships with those we serve. This gives us valuable insight and enhances the consumer experience," said Karen Posey, Director Consumer Experience at CareSource.

Eliza's Chief Analytics Officer Ralph Perfetto added, "Engaging healthcare consumers is a journey, not a destination.  The use of big data, advanced analytics and new media channels has forever changed the way we communicate and engage with healthcare consumers. Health 2.0 provides an excellent platform for us to explore these changes, and share how we and other industry leaders are deploying engagement solutions to improve health outcomes."

For more information about Eliza's consumer health engagement programs, please email [email protected].

About Eliza Corporation

Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from over 1.5 billion interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-channel delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI.  Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts.  For more information, please visit www.elizacorp.com.

All product and company names herein may be trademarks of their registered owners.

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SOURCE Eliza Corporation