Eliza Corporation Appoints Mark Beucler as Chief Financial Officer

DANVERS, Mass., Oct. 9, 2012 /PRNewswire/ -- Eliza Corporation ("Eliza"), the pioneer and recognized leader in Health Engagement Management, today announced the appointment of Mark Beucler to Chief Financial Officer.  Adding strength and depth to the management team, Beucler will ensure that Eliza continues to lead a market that has long recognized the Company for its innovation, quality, and proven outcomes. Based on more than a decade of experience engaging people in conversations about their health, Eliza also announced that the Company has surpassed 800 million interactions, amassing one of the world's largest consumer health data assets of the attitudes, behaviors, and motivations that drive people's health and healthcare decisions.

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"Beucler brings more than 25 years of financial management and operations experience in high-growth companies within the healthcare and technology industries, as well as a proven track record of value creation through strategic initiatives and merger and acquisition activities," said Lucas Merrow, Chief Executive Officer of Eliza Corp. "Mark is the perfect executive to lead the finance, human resources, corporate IT, and compliance functions at Eliza. His experience enhances Eliza's ability to expand our technology and services offerings – with the goals of improving customers' health outcomes while reducing their overall healthcare costs."

Prior to joining Eliza, Beucler held senior executive roles including Senior Vice President, CFO, and Vice President, General Manager in global companies including Keystone Dental, Haemonetics Corp., Lifeline Systems, which was acquired by Philips Healthcare, Thomson Financial, The Gillette Company and Deloitte & Touche. Mark is a graduate of Northeastern University and is a certified public accountant.

"The movement toward delivering better solutions for population health, and vastly improved care experience at lower cost is accelerating.  Technology and data analytics let Eliza engage with individuals with more precision, in a scalable, yet highly personalized way to better leverage the healthcare resources available to them.  Eliza is undoubtedly well-poised in a growth-market that offers substantial return to the healthcare space," said Beucler.  "I'm looking forward to helping Eliza's customers spend their dollars in a way that engages and supports their populations– and in the process returns considerably more value than alternatives.  But most importantly, I'm looking forward to helping make a real difference in the lives of millions of healthcare consumers."

About Eliza Corporation
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 800 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit www.elizacorp.com.

All product and company names herein may be trademarks of their registered owners.

SOURCE Eliza Corporation

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