Eli's Makes a Big Deal Out of Minis at the annual IDDBA Show

CHICAGO, June 8, 2012 /PRNewswire/ --  The Eli's Cheesecake Company of Chicago will debut Single Serve Squared and individual 3" cheesecakes at the Annual IDDBA Show this weekend.  "Small desserts have a huge amount of appeal because they are cute, perfectly sized to guard against over indulgence, and by baking with intensely pure ingredients, these mini desserts are so rich and flavorful that a little goes a long way," says Eli's President, Marc Schulman.   These products, along with Eli's 7" artisan cheesecakes and specialty desserts, are for the in-store bakery self-service and service case.

(Photo:  http://photos.prnewswire.com/prnh/20120608/CG21814)

This weekend at the IDDBA Show Eli's will debut new portable, individual and specialty desserts including:

• NEW! Single Serve Squared, a pre-packaged line of desserts featuring Red Velvet, Tuxedo, Ricotta, Tira Mi Su and Skinny Original Plain Cheesecakes, Chocolate Peanut Butter Pretzel Bars, Lemon Bars and Dark Chocolate Brownie.  Each unit net weight ranges from 2.5-3.3 ounces and the suggested retail price is $2.49.
• NEW!  Individual Decorated Cheesecakes for the service case in a popular 3" size.  Flavors are Apple Streusel, Belgian Chocolate, Blackberry Mousse, Chocolate Chip, Ricotta and Turtle Cheesecakes.  Each unit net weight ranges from 4.0-5.0 ounces and the suggested retail price is $3.99.
• NEW! Chi-Town Cheesecakes new flavor additions to our 7" dome product line with new full color collar are Red Velvet Cheesecake and a Fruit Sampler Cheesecake.  Each unit net weight is 1 lb. 8 oz. and the suggested retail price is $12.99-$14.99.

These new cheesecakes and desserts are shipped frozen and can be merchandised either refrigerated or frozen.  Eli's Cheesecakes are made with 100% natural dairy and are certified kosher dairy.   Eli's Cheesecake is a Top 5 branded refrigerated cheesecake in the United States.*

*IRI Latest 52 weeks ending March 18, 2012

Eli's Cheesecake was created by restaurateur Eli Schulman as the signature dessert for his Chicago steakhouse, Eli's the Place for Steak, a Chicago landmark for 39 years.  Since its public debut in 1980 at the first Taste of Chicago, Eli's has become one of the country's largest specialty bakeries.  "O", The Oprah Magazine calls Eli's Cheesecake "perfection on a plate."   The Chicago Tribune named it "a Chicago food icon" and it has been featured on The Food Network, Good Morning America, all national news shows, and countless publications.

The Eli's Cheesecake Company is a family owned business dedicated to baking the highest quality, all-natural cheesecakes and desserts, while supporting community, local farmers and small businesses.  We still take our time to slow bake our cheesecakes in small batches, cook our sugar to achieve the optimum flavor and color, allow our ingredients such as slow cultured cream cheese and sour cream to develop to the perfect  taste and texture, and hand bake and hand decorate all our desserts.

SOURCE Eli's Cheesecake