Elektrobit (EB) named Winner at TU-Automotive Awards 2015

EB wins Best Safety or Advance Driver Assistance System (ADAS) for EB Assist Electronic Horizon

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Jun 10, 2015, 03:56 ET

DETROIT, June 10, 2015 /PRNewswire/ -- Elektrobit (EB) announced that its driver assistance system EB Assist Electronic Horizon won Best Safety or ADAS solution during the TU-Automotive Detroit 2015 conference and exhibition (June 3-4) in Novi, Michigan. This is the second consecutive year EB's driver assistance technology has won this prestigious award.

EB Assist Electronic Horizon provides accurate street map and topographical data for predictive driver assistance features such as night vision, curve speed warning and traffic sign recognition or range determination for e-cars and automated driving functions. Its powerful combination of navigation and driver assistance software allows carmakers to develop systems that help drivers evaluate the road ahead, while ensuring safe, comfortable driving.

"This award recognizes EB's long-standing commitment to deliver the most innovative in-car driver assistance and safety systems for the automotive industry," said Alexander Kocher, president of EB's Automotive Business Segment. "Through electronic horizon-based driver assistance features, carmakers strengthen their position in delivering safety and comfort, while securing their way to automated driving. We are thrilled to be recognized for our efforts to further industry innovation in support of our partners and customers."

EB is one of the few automotive companies that offer an electronic horizon software combining both navigation and driver assistance systems software, which allows carmakers to deliver more precise, easier-to-use and more capable systems for consumers. Elektrobit's EB Assist Electronic Horizon product is unique in delivering the most detailed road geometry data currently in the market.

EB was also nominated for Best Connected Car System Integrator for the Audi Virtual Cockpit – a uniquely driver-focused digital instrument cluster that was built using EB GUIDE human-machine interface design software to be highly intuitive to use and enable the best possible user experience.

Elektrobit Corporation (EB)
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales in 2014 totaled EUR 224.1 million and operating profit was EUR 16.8 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

Elektrobit (EB) – Automotive Software
EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. www.automotive.elektrobit.com

Further Information:
Manuela Papadopol
Director, Global Marketing Automotive
Tel. +1 425 444-2771
Email: [email protected]

Stephannie Depa
Breakaway Communications for EB
Tel. +1 415 358-2485
Email: [email protected]

SOURCE Elektrobit