Electus Announces Partnership with Oscar-Winning Producer Fisher Stevens to Develop Globally Inspired Documentary About the Intricacy of the Human Decision-Making Process

NEW YORK, April 1 /PRNewswire-FirstCall/ -- Ben Silverman's next generation multimedia studio, Electus, an operating business of IAC (Nasdaq: IACI), today announced an exclusive partnership with Academy Award-winner Fisher Stevens' newly formed production company, Insurgent Media, whereby the two will create and produce a full-length documentary co-directed by "The Cove's" Stevens and Mark Monroe. The film, which will be independently financed, will provide insight into the decision making process of people all over the world; what, why and how people make decisions in a given day. Electus will own the global distribution rights for the film including television, motion picture and digital. The documentary is slated for theatrical release in 2011.

The globally inspired documentary, co-created by Ben Silverman, Fisher Stevens and Sean Carver, will utilize 20 different cameras to follow 20 different people on the exact same day as they make their daily decisions.  Participants will be from diverse backgrounds and disparate geographies and will face a wide range of decisions – from a wealthy couple in Los Angeles deciding where to purchase a house, to a mother in a developing country figuring out how to feed her children, to a man on death row – in order to gain insight into the incredible diversity in what people value, hold sacred, fear, anticipate and work to overcome.

"We are thrilled to be making this film with Fisher Stevens, who has a keen eye and understanding for the human condition and is an accomplished Oscar-winning storyteller, said Ben Silverman, CEO of Electus. "We are going to be doing a thorough and detailed examination of why and how people make the decisions they do and how different decisions have impact beyond the people making them."

"Ben is the ideal partner for a cultural experiment like this where we will delve deep, posing provocative questions to people of all walks of life on what really makes them tick," said Fisher Stevens, Director. "These distinctive personal perspectives will likely expose truly unique facets about our culture today."

As avid supporters of independent filmmakers, Silverman and Stevens will collaborate with both top level filmmakers as well as film students around the world. Professionals and next generation directors will work hand-in-hand to record people's real life moments in places ranging from big cities to small rural towns, from the northern boarders of Asia to the horn of Africa. East Pleasant Pictures is the production company coordinating this endeavor.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC, the company will connect advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.

About Insurgent Media

Insurgent Media was founded by Andrew Karsch, Erik Gordon and Fisher Stevens in January of 2010 and the company is currently creating various forms of filmed content as well as structuring several innovative approaches designed to maximize both emerging and existing opportunities in production, acquisition and distribution.  Based out of NY, other projects include "Blank City," a documentary which recently premiered at The Berlin Film Festival, is focused on New York City's independent film movement during the 1970's and 80's, a documentary about the United Nations Peacekeepers in Haiti called "War Against War" and the building of a floating hospital on Lake Tanganyika called "Imaginary Line."

SOURCE Electus

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