Electronic Cigarette Manufacturer Finiti Branding Group Hires New National Vice President of Sales Don Cadmus, Formerly of WL Petrey Novelty

Don Cadmus joins Finiti Branding Group, LLC as Vice President of Sales for the National Division, where he will represent FIN Electronic Cigarettes in the convenience store channel of trade in addition to other channels of trade.

NORTHBROOK, Ill., Jan. 23, 2012 /PRNewswire-USNewswire/ -- Effective January 9, 2012, Don Cadmus joined Finiti Branding Group, LLC as Vice President of Sales for the National Division.  Cadmus, who has over 25 years of experience in the wholesale and retail industry with companies such as Target, Sears, Murphy USA, and, most recently, WL Petrey Novelty, Inc., will represent FIN Electronic Cigarettes nationally.  Cadmus will focus his sales efforts on the convenience store trade.

Cadmus brings an impressive amount of experience to the sales force at Finiti Branding Group, having previously worked in sales, manufacturing, marketing, customer service and distribution.  In addition to serving nine years in the United States Navy, Cadmus attended Tide Water Community College.  He currently resides in Lake City, Florida.

About Finiti Branding Group, LLC:

The Finiti Branding Group is a two-generation, three-family business based in Northbrook, IL.  Finiti Branding Group was founded in 2011 on the core value of transferring the moral fabric of how we run our lives to how we run our electronic cigarette business.  As smokers ourselves, we worked diligently to perfect the revolutionary FIN Electronic Cigarette.  This commitment continues every day with our on-site quality-control team and regular testing by an FDA-accredited third party.  From taste to look and from feel to function, FIN exists to provide a better alternative to smoking through integrity and responsible business practices.  FIN Electronic Cigarettes are delivered and serviced by a global network of carefully selected distributor partners, ensuring the highest level of service in the industry.

SOURCE Finiti Branding Group, LLC