Electrolux Unveils Appliance Innovations That Combine Striking Design With High-Performance

LAS VEGAS, Feb. 4, 2014 /PRNewswire/ -- Today at the 2014 Kitchen and Bath Industry Show (KBIS), Electrolux showcased its latest appliance innovations for the home – including a new selection of dishwashers. Through consumer research, Electrolux found that 83 percent of consumers don't believe their dishwasher cleans effectively, and 57 percent think current cycles take too long. To address consumer demand for a faster, more effective clean the new line-up of dishwashers feature a category-first 30-Minute Fast Wash cycle with SatelliteSpray Arm technology that delivers a professional-level clean in less time. The latest in cooking technologies were also on display, including induction cooktops and freestanding ranges with induction technology.

Returning to KBIS for the first time since 2008, Electrolux is helping consumers achieve the perfect balance of sleek, stylish design and high-performance functionality at home this year. A designer of kitchen appliances for nearly 50 percent of Michelin-starred restaurants across the globe, Electrolux is a preferred brand among the world's most demanding chefs. As the only appliance brand to serve both professional and consumer needs, Electrolux has adapted its professional-grade technologies to provide consumers with restaurant-like results and industry-leading features.

"Electrolux is proud to be a driving force behind high-end design, entertaining and cooking solutions," said John Weinstock, Vice President Marketing for Electrolux Major Appliances in North America. "Our latest product innovations are thoughtfully and sleekly designed with amazing capabilities that address numerous consumer pain points so our customers can more easily achieve professional-like results at home."

Below are the top 2014 picks the brand highlighted at the show:

• Stainless Steel Dishwasher with IQ-Touch™ Controls *NEW*  
  • Features "Fast Wash" cycle that thoroughly cleans and dries dishes in just 30 minutes
  • SatelliteSpray Arm technology provides 400% more water coverage than a traditional dishwasher
  • Third Level Rack® offers convenient space for spatulas and unique kitchen tools, or extra room for everyday utensils
  • Available for purchase in March, 2014; $1,099
    
    
• Electrolux Induction Cooktop (36")   
  • Induction is much more precise, fast and efficient than other cooking methods – water can boil in only 90 seconds and goes from a boil to delicate simmer instantaneously
  • Available now, $2,199

To learn more about the Electrolux Group and its full range of innovative home appliances, rooted in a deep European design heritage and breakthrough technology please visit www.electroluxappliances.com.

About The Electrolux Group
Electrolux has a rich heritage of developing innovative kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 80 years.  Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance.  Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live.  For more information, visit www.electroluxappliances.com.

Contact:
Katelin Koebbe
212.445.8301
[email protected]

SOURCE Electrolux

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