Electrolux Introduces Toolkit With Worldchefs and AIESEC to Teach Children About Sustainable Eating

USA - English

• USA - English

STOCKHOLM, July 13, 2018 /PRNewswire/ -- A playful toolkit has been developed by Worldchefs and AIESEC with the support of the Electrolux Food Foundation to educate school children about sustainable eating. The joint initiative calls to action in raising awareness about sustainable food. The toolkit is pre-launched on July 13 at the annual Worldchefs Congress, taking place in Kuala Lumpur, Malaysia.

The new toolkit, is based on the UN initiative TRACE/worldslargestlesson.globalgoals.org">World's Largest Lesson, which introduces the Sustainable Development Goals to children and young people. At the Worldchefs Congress, gathering hundreds of chefs from around the world on July 11-14, Electrolux Food Foundation is together with Worldchefs and AIESEC introducing the beta version of the new toolkit and calling chefs to join the initiative. July 13 at the congress will be fully devoted to sustainable cooking and the need to reduce the current amount of food wasted in the world.

Young volunteers from the international youth-led network AIESEC will also use the toolkit, as part of their ongoing TRACE/www.electroluxgroup.com/en/electrolux-and-aiesec-mobilize-youth-to-act-on-responsible-consumption-24631">volunteering efforts on responsible consumption supported by the Electrolux Food Foundation. The foundation also supports the TRACE/www.electroluxgroup.com/en/the-recipe-for-sustainable-cooking-23888">Worldchef's Sustainability Curriculum to help the next generation of chefs use resources more sustainably.

"We're very happy to back this call to action at one of the most important events for chefs in the world," says Malin Ekefalk, Director of Social Responsibility. "Chefs are role models who have a strong voice and influence over many people in the world. The Electrolux Food Foundation is delighted to count on them to really make a difference in the way to handle this global issue."

"It's a devastating fact that 30% of the planet's resources go to waste. If we can act smarter we can easily feed the planet," adds Ragnar Fridriksson, Managing Director, World Association of Chefs Societies. "The chefs have a key role to play in addressing this issue. With our passion, we can inspire more responsible use of resources for the sake of future generations. We should also re-think our own recipe and bring more awareness to our industry on the importance of sustainable cooking. I'm calling upon all chefs to act now and start make a difference today,"

Since 2016, Worldchefs, AIESEC and the Electrolux Food Foundation together have been driving the TRACE/www.electroluxgroup.com/en/electrolux-takes-action-on-sustainability-and-food-supporting-un-global-goals-22846">Feed the Planet partnership to inspire better eating and cooking habits among consumers and professionals and to support people in need.

For more information about Electrolux Food Foundation, click TRACE/www.electroluxgroup.com/en/category/sustainability/food-foundation">here.

For further information, please contact:

Electrolux Press Hotline,
+46-8-657-65-07

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.

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