El Latino Semanal Inc. signs strategic partnership with Hispanic Media Works Inc.

USA - English

• Latin America - español

WEST PALM BEACH, Fla., Oct. 14, 2014 /PRNewswire/ -- El Latino Semanal Inc. has signed a strategic partnership with Hispanic Media Works Inc. to expand the digital distribution of the Latino's printed edition and maintain the news and distribution site www.ellatinodigital.com.  Both Florida companies are experienced in the Hispanic market in South Florida. 

"We have been tasked to take the Latino Semanal into the future and to increase the publication's market share today," commented Jose R. Uzal, Hispanic Media Works General Manager. Mr. Uzal added, "Our digital expertise and proven track record of media management moved El Latino Semanal into the digital age.  To increase our market share we are moving El Latino Semanal away from the present print media business model: Yesterday's news with today's advertising." 

Miguel Lavin, Publisher of El Latino Semanal, stated, "We wanted to firm up our association with Hispanic Media Works Inc. as result of the amazing success of the launching in March 2014 of www.ellatinodigital.com. The free digital distribution of our weekly publication and the accompanying website that updates our publication hourly were the most significant changes in our 40 years of publishing."   

Hispanic Media Works Inc. has developed a system to successfully fuse print and digital media. A robust digital component, free digital and print distribution, innovative advertising platforms and solid measurements of results ensures increases in distribution and market share.

Since launching the digital distribution last March, the site has received more than 3 million hits, over 150,000 visits and almost one million page views. 

About El Latino Semanal Inc.: El Latino Semanal is the largest and oldest Spanish broadsheet weekly in DMA 38/H28. It is the only Hispanic publication with measured distribution and readership. It started in 1976, serving 30K Hispanics. Today, El Latino Semanal reaches a Hispanic population approaching 500,000 (as per the last census adjustment.) The Latino Semanal markets to the English reluctant, the non-Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. 

Contact:   
Jose R. Uzal, National Sales Manager 
561-310-5333   
E-mail: [email protected]  

SOURCE El Latino Semanal Inc.

Related Links

http://www.ellatinodigital.com